SeattleMike
New member
According to the sales report just published by Toyota, the ONLY vehicle in their SUV line-up to show an increase in year-over-year sales is the 4Runner 
5th Gen sales up 54.7% over 4th Gen
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SeattleMike
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And how nobody wants body-on-frame construction anymore.
According to the sales report just published by Toyota, the ONLY vehicle in their SUV line-up to show an increase in year-over-year sales is the 4Runner
LOL, it's the ONLY vehicle in their SUV line-up that is new. What would you expect? Don't look too hard for meaning because there's just not much there. I'm sure the nubmers would be similar, if not higher for the recently redesigned Highlander too. Look that one up and let us know...
Well, the good thing for Toyota is that true body-on-frame SUVs in this size class are not nearly as common these days. So even though the masses don't want a body-on-frame mid-size SUV anymore, the choices are limited for the few of us that do. And that's a good thing for Toyota since most of the competition has gone unibody. That just might be one of the reasons Toyota decided to keep the full frame chassis....because most of the competition has abandoned it!
SeattleMike
New member
Really? Wow, that's shocking. I'm not big on Wikipedia's facts, so I'll just have to take your word for it.
So I decided to look up the 2002 4Runner sales versus the 2003 4Runner (first year of the 4th gen) and guess what? Sales were up 42%, and that's for the full model year, not a one-month number. Again, proves nothing except new styles sell better initially. And they should, right? Or why even bother making a new body style in the first place?
The first year of the 3rd gen (1996), sales were up 31% over the last year of the 2nd gen. Just figured I'd throw that in there as a FYI.
What will really be interesting is to see overall sales for the generation. I guess we'll just have to wait for that...
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T4Fun
Banned
According to the sales report just published by Toyota, the ONLY vehicle in their SUV line-up to show an increase in year-over-year sales is the 4Runner
last years numbers were down given it was last model year for 4th gen.
also, given the fact that there are about 1500 dealers in U.S, that amounts to about 2 4runner sales per month per dealer.
Yeah, the 2009 4Runner sales were absolutely pathetic, probably the most terrible sales numbers for any year 4Runner since the beginning. There were a lot of factors that contributed to poor sales, probably the biggest being that were were in the middle of the worse economic recession since the Great Depression. So Toyota pretty much pulled the plug on the '09 4Runner knowing and not many were available. At least now we're starting to recover and things are looking much better.
BTW, I actually looked really hard for an '09 Sport Edition in black. If I could have found one, I would have bought it for sure. At the time I was looking, it was almost impossible to find a Sport Edition, much less one of a specific color.
SeattleMike
New member
Last year was horrible... blah blah blah... this year isn't ANY better and Toyota has had nothing but bad press for the last few weeks. Almost everything else they are selling is DOWN across the board, with the exception of the Prius, Venza, and Tacoma. If the 5th Gen as destined to be such a failure, you would not be seeing these numbers when everything else is failing to match even last years numbers, either YoY or YTD.
You want to portray the 5th Gen as some horrible failure just because you don't like the design, not because the facts are supporting any argument you are making. Look at the pdf, read ALL the numbers... the 5th Gen is going to be popular, no qualifications needed.
You want to portray the 5th Gen as some horrible failure just because you don't like the design, not because the facts are supporting any argument you are making. Look at the pdf, read ALL the numbers... the 5th Gen is going to be popular, no qualifications needed.
I didn't say it was a failure or that I hope it will be a failure. Most models get a big bump when they are replaced. The 4Runner is no different. And last year really was the nadir of car sales.
What matters is sales over the long term. We'll see how well it does next year. A large factor in how it does will be the price of gas. If gas stays low, it has a chance to do well. If gas goes up, then body-on-frame SUVs in general will get killed.
What matters is sales over the long term. We'll see how well it does next year. A large factor in how it does will be the price of gas. If gas stays low, it has a chance to do well. If gas goes up, then body-on-frame SUVs in general will get killed.
Well, in my opinion is it silly to compare any year to 2009 sales because the 2009 model year was an absolute anomaly. They sold a little over 5000 4Runner for the whole model year. Compare that number to any other year of the 4th gen and you'll quickly see that it just doesn't compare.
The only way to truly gauge sales success is to look at the numbers over the entire generation. Any other comparison is just silly at this point.
LOL, who said the 5th gen was going to be a horrible failure? I don't see anyone saying that.
But the fact remains that car sales in general are up. In fact, they just mentioned on news radio that the Big 3 sales are all up and that Ford actually outsold GM. So yes, as far as the economy is concerned, it seems that buyers have been returning to the new car showrooms. But that's a good thing for everyone, not just Toyota (whose overall sales happen to be down, according to the news report on the radio)
And don't blame Toyota's other problems either because the 4Runner isn't involved in any of the gas pedal/unintended acceleration mess.
If you really want to put sales numbers into perspective, Toyota has sold almost 6,000 2010 4Runners to date (up to the end of February 2010). Do you think they'll match the sales numbers of the 2003 4Runner (109,308 sold for the model year)? If they hope to match that number, they better get crackin'!!! LOL
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What's up with the Venza sales? Does anyone know? The 2010 sales numbers are up almost 100% from 2009 total sales. This is a new vehicle, so what the hell is going on with those lopsided sales numbers?
And did anyone notice that Toyota sells hardly any Land Cruisers at all these days? The Rav4 still sells well and of course the Camry & Corolla still have big numbers, despite being down overall.
And did anyone notice that Toyota sells hardly any Land Cruisers at all these days? The Rav4 still sells well and of course the Camry & Corolla still have big numbers, despite being down overall.
westwind77
New member
Jed's Thread!
Wow, Jed is all over this one! Numbers are numbers, take a breath people
The numbers show the 5th generation has attracted more people than the 4th of 09', to date so far. They have not offered any special offers on the 5th (as can be seen by all the complaining about it lately) and they have not done any advertising for it either (well I have not seen a single ad for it on the internet, magazine, or tv yet). The economy is still in the 'tank' right now as it was in 09' so no big difference there.
These sales have come from people who have wanted to update to a new SUV, came across the 4R in their research, and liked it more than others they compared it to, resulting in a purchase.
The 4th was 'dated' in 09', very little people argue that, the new generation was needed to keep it alive.
They took a lot out of the new 10's, (no V8, no torsen, etc), and the sales are still higher. Sure, in 5 or 6 years if they do not update the looks of the 5th it too will be dated and slow in sales, but for now it looks like Toyota did the right thing redesigning the 4R! Imagine if they left the Torsen and had a V8 option?!?! All of the members complaining would be updating adding even more numbers to the sales
Look at the Sequoia numbers, wow, they have taken a hard hit! Personally I think it is because they did a bad redesign of that one. I liked the previous generation Sequoia over the new generation.
Numbers do not lie, all things equal the new 4R is more popular than the last one (in this give time period). As I said, I could understand if Toyota was offering 3k back, 0% fin., and bombarding the air & net with ads, but they are not.
Did they redesign the Venza? Sales of that have taken off too! Sienna's have taken a huge hit too, wonder if that has to do with mothers and the recalls.
Year end numbers will be the true test, but so far so good!
Wow, Jed is all over this one! Numbers are numbers, take a breath people
The numbers show the 5th generation has attracted more people than the 4th of 09', to date so far. They have not offered any special offers on the 5th (as can be seen by all the complaining about it lately) and they have not done any advertising for it either (well I have not seen a single ad for it on the internet, magazine, or tv yet). The economy is still in the 'tank' right now as it was in 09' so no big difference there.
These sales have come from people who have wanted to update to a new SUV, came across the 4R in their research, and liked it more than others they compared it to, resulting in a purchase.
The 4th was 'dated' in 09', very little people argue that, the new generation was needed to keep it alive.
They took a lot out of the new 10's, (no V8, no torsen, etc), and the sales are still higher. Sure, in 5 or 6 years if they do not update the looks of the 5th it too will be dated and slow in sales, but for now it looks like Toyota did the right thing redesigning the 4R! Imagine if they left the Torsen and had a V8 option?!?! All of the members complaining would be updating adding even more numbers to the sales
Look at the Sequoia numbers, wow, they have taken a hard hit! Personally I think it is because they did a bad redesign of that one. I liked the previous generation Sequoia over the new generation.
Numbers do not lie, all things equal the new 4R is more popular than the last one (in this give time period). As I said, I could understand if Toyota was offering 3k back, 0% fin., and bombarding the air & net with ads, but they are not.
Did they redesign the Venza? Sales of that have taken off too! Sienna's have taken a huge hit too, wonder if that has to do with mothers and the recalls.
Year end numbers will be the true test, but so far so good!
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In all fairness, in 2003, gas was cheap and the 4Runner didn't have a legitimate midsize CUV to compete against it under the Toyota umbrella. I see Highlanders all over the place. Back in 2003, every soccer mom that wanted a Toyota midsize SUV bought the 4Runner because the Highlander wasn't really big enough to compete.
The Venza had just gone on sale in December of 2008. People were probably just becoming aware of it. It is a great little wagon, IMO. Just not big enough or enough towing capacity for it to make sense for my needs/wants. I honestly think that it is taking sales that used to go toward the Avalon.
The LC is now a $60k vehicle. A tough sell when people buying a $60k SUV want an LR or Caddy badge, sadly.
Sienna was just redesigned with what seems to be a far superior model. These poor sales are just the leftover vehicles from the old model. I think next month will be significantly better once all the lots are filled w/ the new model.
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war07eagle
New member
Wow, Jed is all over this one! Numbers are numbers, take a breath people
The numbers show the 5th generation has attracted more people than the 4th of 09', to date so far. They have not offered any special offers on the 5th (as can be seen by all the complaining about it lately) and they have not done any advertising for it either (well I have not seen a single ad for it on the internet, magazine, or tv yet). The economy is still in the 'tank' right now as it was in 09' so no big difference there.
Okay, here we go. First, the 2010 4Runner is being advertised. I've seen ads in print and on television. You mean to tell me you haven't seen the whole "Are you in?" ad campaign for the 4Runner? It's all over the place in my area.
As for the economy, it's not nearly as much "in the tank" as it has been in the last 12 months. Not even close. Need proof? Just watch the news today and you'll see that car sales are up for the Big 3, with Ford leading the way by far. Toyota's overall car sales are down, but that's more because of their recent problems, not the economy as the NUMBERS suggest.
These sales have come from people who have wanted to update to a new SUV, came across the 4R in their research, and liked it more than others they compared it to, resulting in a purchase.
The 4th was 'dated' in 09', very little people argue that, the new generation was needed to keep it alive.
They took a lot out of the new 10's, (no V8, no torsen, etc), and the sales are still higher. Sure, in 5 or 6 years if they do not update the looks of the 5th it too will be dated and slow in sales, but for now it looks like Toyota did the right thing redesigning the 4R! Imagine if they left the Torsen and had a V8 option?!?! All of the members complaining would be updating adding even more numbers to the sales
Again, you're comparing the last year of a body style (after a long run of the same body) to an redesigned and new generation. Nobody should be shocked that sales are higher...its very predictable. To do an apples-to-apples comparison, the first year of each generation would have to be compared. So talk to me again when the 2010 reaches more than 100,000 sales. Until then, I wouldn't go bragging that the 2010 is a big sales success.
Do you really think Sequoia sales are down BECAUSE of the redesign? LOL, I can only laugh at that....no sense in even commenting further.
Numbers don't lie. The first year of the 5th gen is nowhere near the sales numbers that the first year of the 4th gen attained. And yes, they are advertising heavily, at least in my area.
Are you kidding about the Venza? Its an all new vehicle...never even existed before. The sales numbers are completely puzzling to me. I'm not sure what happened, but the numbers look completely out of whack.
The Highlander has been around since 2001, so it was selling in the same showroom with the 4Runner when the 4th gen started in 2003. It may have been a little smaller than the 4Runner, but it is still a midsize SUV and the interior volume was nearly equal. So people who didn't care one way or the other if they were buying a crossover or true SUV would have shopped them both.
Even so, there might not have been a lot of crossover SUVs like there are today, but there were plenty of competitors to the 4Runner. In fact, there were far more direct competitors then compared to now. So the way I see it, the 4Runner has even more of an advantage now because it has less direct competitors, even though it definitely has more indirect competitors. I don't think the 4Runner was ever really a "soccer mom" vehicle at any time. I guess this is a double-edge sword....fewer people are interested in buying a "real" SUV today, but for those who do, there are far fewer choices. I mentioned this in another thread, but how many different vehicles do I have to choose from if I want to buy a new SUV with a straight axle in the rear, a true body-on-frame chassis, and a capable 4wd system. Those choices are EXTREMELY limited these days and will only get even more limited in the future. Very sad, but I guess that's life.
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