KingPrat
New member
I was just curious and bored: Jeep GC.
Not sure why sales on those are so high when it's a POS.
Has as much to do with marketing and brand identification as it does with production volume. When my father bought the 4R, there were really only 4 options for what he was looking for (fit in the garage, SUV, he FIT in it)/needed for his business and tax write-off incentives (6000# GVWR).
Went to the (very small) Jeep dealer in town and they had 20 GCs on the lot. They were ALL 2015 MY (this was in December...) Told him that they're "so popular" they haven't switched over to 2016 inventory. He hated how cheap it felt for a $40K+ vehicle. And don't get him started on the gear selector....
Went to Toyota dealer which had about triple the volume of vehicles, they had 2 4Rs on the lot: a white Trail and an SR5 Prem. Drove and loved the Trail, hated white. Took them a week to find his. The final straw on the sale was that it was a 2016 MY vehicle. He bought a (technically) 1 year newer vehicle for $5k less than the GC, and it will hold its value MUCh better than the Jeep. No brainer.
The reality is that the 4R has become a niche vehicle. If you get down to the bare bones of it all, it is in a class of its own in terms of how it's built, price point, etc. Other manufacturers have switched to chasing the soccer mom/mall crawler "SUV" market, and the only BOF SUVs they build are the full-size true people haulers for $60k+
Toyota is doing the proper thing in letting the 4R sell itself. How many 4Runner commercials have you seen? How many Toyota commercials do you see that even have a 4Runner IN them? Even without a national campaign and advertising the crap out of it, they're still selling 90k+ units per year. It's a sustainable business model for that specific model vehicle, and it is what has kept the 4R the way it is for so many years.
Hopefully it will help sustain the 4R for the foreseeable future.
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