From reading the pre-release blurbs (and knowing that it's going to be on the History Channel), I can tell you right now that there's going to be a little bit of (stupid) driving and a lot of manufactured drama. If you liked Jersey Housewives or whatever and those stupid tuna boat shows, you'll like this one too.
I'm sure that every single guy featured on the show is probably a very competent wheeler. I'm also sure that a show about competent wheeling is not what the producers have in mind. They're going to make them drive stupid, they're going to make them get in fights with themselves and the other teams, they're going to film it all, edit out all the parts that aren't ridiculous, and then what's left is going to be the show.