It really is a shame how Wranglers/Gladiators have and will continue to absolutely outsell quality vehicles like the 4R.
If you account for the extremely low depreciation, low cost to insure(relatively) and high resell value on the Jeeps, you can really make a case to tradeoff reliability in the 4R for a smart fiscal choice and get a Jeep.
All that said, the Gladiator will sell like hotcakes to social media overlanding stars, and I get it. Not for me though, I have become utterly spoiled by the reliability on the 4R's and am trying my hardest not to sell my 3rd gen (120k miles, body rust but great frame, rear locker) for a highlander hybrid.