Best speculation of a 2023 6th generation I have seen

Something that I have heard recently contrary to the info about the 6th being assembled in Guanajuato is the following:

Toyota stopped Tacoma production in San Antonio so it could focus on Tundra and Sequoia.

Now Guanajuato and Tijuana are assembling Tacomas and are pretty close to max production capacities trying to pump out 250,000 per year.

Any truth to this [MENTION=166416]Carmaker1[/MENTION]?

Does Guanajuato have the capacity to add roughly 100,000+ 4Runners to their production line?
 
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I'm not quite sure how to express this but I'll give it a shot.

Whatever model becomes the primary offroad focus, I hope Toyota understands there needs to be trim that leans towards interior simplicity as its foundation rather than modern technological conveniences.

A true offroad-focused vehicle, marketed to folks who want to use it as such, should be more durable than delicate. This fascination with electronics is fine as long as the environment is not dusty, sandy, muddy, wet, humid or extremely hot or cold. Unfortunately, that just described offroad conditions.

Call it a niche trim but if Toyota wants to seriously compete for that audience, they better offer an option that employs the KISS principle. There's plenty of other Toyota trims in their large fleet to capture the fascination of the on-road warrior out there.
 
The last two pages of this thread have been the most exciting Toyota info I've read in the last decade. I cannot wait to see what Toyota has in store for 4X4 vehicles over the next several years. Things have gotten so stale with the current gen 4Runner and GX on their fourteenth consecutive model year, the Tacoma eight years into gen3 which was largely carryover from gen2, debuting in 2004, and the Land Cruiser disappearing completely after fourteen years of the same bloated J200 platform. I hope Toyota knocks these out of the park as I fear we'll be stuck with them for better or for worse through 2040!

Outta the park like the new Tundra... :)

I'm excited as well about the idea of a new off-road focused SUV. I'm just a bit skeptical because of the hype and letdown with the Tundra and the last time they did an "off road" USA model that was supposed to be a modern FJ 40. Fool me once.

But [MENTION=166416]Carmaker1[/MENTION] has been the most reliable source I know of based on past insights so I'm still excited as well. At least we can dream of something great for a while.
 
Outta the park like the new Tundra... :)

I'm excited as well about the idea of a new off-road focused SUV. I'm just a bit skeptical because of the hype and letdown with the Tundra and the last time they did an "off road" USA model that was supposed to be a modern FJ 40. Fool me once.

But [MENTION=166416]Carmaker1[/MENTION] has been the most reliable source I know of based on past insights so I'm still excited as well. At least we can dream of something great for a while.

I share your same concern. However, I am still more optimistic than not because these new 4X4s are being developed for a global market vs the Tundra which is mainly North America, right?
 
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Wow, I keep forgetting you worked for Ford too! Well, to be honest, I kind of didn't log in for a very long time, because I wanted give a respectful response that wouldn't come across the wrong way and also got very busy over the past several months, I became very lazy with posting online about almost anything and just didn't remember.

I get what you're saying and I initially didn't move to Bloomfield Hills, when I joined Ford. I lived in Grosse Pointe previously and before that, outside of Michigan. It's not obvious to many folks who know of me a little bit, but I'm not exactly self made.

It is because of my family and much of what I do have in terms of means, is mostly from family. I am an American by naturalization, so I come from a different (dual) culture. It is what it is honestly, but I am definitely not going beyond my means.

I won't get into too many specifics, but I've been very fortunate for some 2.5 decades, after significant restitution from various past military dictatorships, begrudgingly paid back a vast sum to my father's large family, after a politician uncle became chief advisor to a newly elected civilian president under the newly restored democracy, following a murderous regime and forced the issue.

My father carefully invested his share in the right places (narrowly avoiding dotcom burst) and expanded his medical practice into multiple (plus more), so the rest was history. Before that, I was born into a transitional period well before this, in between "the good times" on both ends, in spite of my family's deep background. I wasn't exactly born with a silver spoon due to temporary/changing circumstances, even if my father was. The spoon came later in childhood, with that restitution and "restored glory".

My ability to live in Bloomfield Hills. Manhattan, London, or decent areas of the Midlands in England the past 15 years, has never been a looming concern over me, except when it concerns the type of neighbors I'll have.

Particularly if I am putting myself at risk of unwelcome scrutiny, from difficult busybodies who don't expect my kind in their neighborhood. I was initially put off by Bloomfield Hills outside of Detroit due to demography, until some friends convinced us to build a new house there, which we did recently. I initially was even afraid of being unwelcome outside of Detroit city limits, from my own past fears.

I was also cynical about living in Michigan altogether, after being only 2 hours by car from London at JLR and having plenty to do in Birmingham and Coventry on average. It's not bad at all and people are too hard on Detroit/Michigan for no good reason. So many people made it seem like it was the most boring place to live and visiting mostly during the old winter NAIAS didn't help to dispel that.

It's a different place in the summer. Watch your back and you won't have problems. I had worse problems in some other cities I won't even mention, that made me rethink some existing arrangements of mine a decade ago.



Ah, no hard feelings. I doubt he was directly referring to me, because I know I am not those people whom he described. But I know exactly what he's talking about and believe me, I can be a victim of them too on what I call "casual stranger" days, when on foot.

Folks seeing me dressed in simple stuff, walking around the neighborhood, often tend to make assumptions based on their prejudices. Well, little do they know...it's either so funny at times or so depressingly tired, to experiment with folks judging a book by its cover and then getting the jump on them with the truth.



Well, yeah I can see that. There are some not very nice folks up "here" (I'm currently out of town). Very belated reply from me, but I did see your perspective.

I heard such horror stories and settled into Grosse Pointe after finding another industry job, which happened to be after I left JLR. I met a few stodgy, patrician types just the same over there. I changed my mind for my own reasons and relocated up to BH. You've worked hard all of your life, to achieve an honest and rewarding living into a decent retirement and have unfortunately encountered such smug types in your wake.

However, I am happy to say that I know myself and what I am not. I am not a self-made man like yourself unfortunately (I try to mask that often), but my means to live in Bloomfield Hills or particularly anywhere as such, are not beyond what I can actually sustain. Between my partner and I, our deeper backgrounds provided the foundation for certain decision making. Specifically my own family over theirs in fact. Smart investing helps maintain that too.

Working at Ford definitely does not pay for much of our lifestyle on a global level, whereas my other financial interests do as I mentioned above. I work in this capacity and previous others, because of my passion for automobiles since birth and my realism, that my childhood dream to start my own multi-billion dollar car company (which is where "Carmaker1" came from as a kid), is too much a sacrifice for me personally at this age and maybe better served for later on in life. Not to mention virtually impossible.

Better to get my foot in the door, as I did at Toyota and JLR, than go around asking investors to pour billions into an unproven venture too soon. After so many years of studying, I just want to rest. Leisure is very boring at times, as I learned after leaving JLR years ago and "exploring". A job is worthwhile, even if you don't need the money from it.

I work very hard at what I do, even if compensation from it is a drop in the bucket to what I actually do sustain myself on ultimately. I consider myself to have been raised with manners and compassion, not like many people that I encounter, in many of these well regarded enclaves I have lived in across the UK and USA and especially in corporate workspaces. I'm far from as successful as my parents at the moment, but I hope to surpass them one day in middle age. A tall order at my level currently, in terms of self-sufficiency.

Sorry for the length, in terms of TL;DR. This isn't a passive aggressive post, as I didn't take it that way from you towards me, but those "types" as you said. Life was very different for my family in the early-mid-90s, before everything got way better "again". One thing I had to make very clear, is that I am far from one those of new money types. Only similarities I share with such people, are my extreme passion for various automobiles and my deep focus on that in my free time. (I despise tacky influencers.)

Otherwise I would've gone into politics or medicine like the rest of my folks. I like cars too much, to do either. So here I am. That says more than enough about who I am and who I am not I'd think.



According to my source, it definitely was related to that. Not competition, but I can see newer posts really clued in on that fast. You guys are impressive, compared the general public out there. Not surprising I guess, since it takes a lot to own a 4Runner nowadays on some level.



Haha, well I imagine he was referring to all the cold folks full of themselves up in Northern Greater Detroit enclaves.



Excellent effort, as although much of that chart is inconsistent with some Toyota timetables, it has a strong element of truth to it anyway and this is the kind of sleuthing I love too see in the forums. This is what people need to be doing, not relying on vloggers and news sites to feed them info. I am impressed with so much discussion I see here, because this is what needs to be happening all over and shared only amongst each other, to protect Toyota's secrets, while only you and a few know what they're doing.



Yes and no, because I think some of this information is managed in a clever fashion. I was told 930B was the program code, but I am also seeing 930D as a new suffix. This is very similar to some newer Toyota vehicles in development, such as the Camry (380D), Grand Highlander (200D) Lexus TX (220D) which concerns me about the accuracy of my own information then.

For certain some of this stuff is either outdated or mixed up. But it's a good foundation to build on, with something this detailed. I was told the real deal on the 930B vs 930D, but I'm still a bit lost anyway. Stuff is being mixed up.



Yes, this is true. I'm sure you know this now, but yes it's true.



Yeah, that is true too. But there are some known quantities regarding the next 4Runner.



This is so dead accurate, I can't say anything else, but co-sign this. I didn't originate this info, but this comes from someone working on the 4Runner at the moment. He says it will reach a final point of development in January 2024, meaning Job 1 is now July 2024 for September 2024 launch.



Well, I am not sure how Toyota intends to market this vehicle alongside the new Land Cruiser as you know to be coming now. It will be more expensive, but is there a price ceiling due to some impending models running parallel or directly above it?



I'm sure you know now, that is no longer true and I'm not sure it ever was. The truck went from Fall 2021 as a 2022 (scheduled in 2017-18) to Fall 2022 as a 2023 (in mid-2019), then spring 2024 as a 2024 model (in early 2021), now a 2025 model in September 2024 (effective Q2 2022).


There's an element of truth to that, but you probably know that now...


Sadly, yeah it sucks and I'm quickly losing interest. I'm not getting any younger. But it's absolutely true.




You are so on point. This was the question I asked myself back in late 2019 into February 2020. Eventually I pieced it all together from different sources, the Tacoma had shifted to the 2024 MY and 4Runner was MY 2023. The 4Runner fell back 18 months, behind the Tacoma in 2021 and the Tacoma got delayed some 4 months into early 2024. 4Runner keeps suffering delays, but I think the newest one is related to the Land Cruiser nameplate returning.



This was the plan, originally that is. In 2014, the Tacoma had a future and the 4Runner didn't. Nor did Sequoia. By January 1, 2016, Toyota had a finalized design for the 2018 Sequoia and updates to the 4Runner were now being considered. By the end of 2017, a next generation of all 3 was in planning.

By January 2019, the next generation Sequoia was definitive, while the remaining two were still in the oven. By the end of 2020, they were now both definitive and entering prototyping phases, somewhat 1 year later to market that planned previously. Then once again, the 4Runner was pushed back in early 2021, while Tacoma only suffered a 4-month delay months after that in Q3 2021.

Toyota has held more firm on the launch of the 2024 Tacoma, than the 4Runner. That's just the truth unfortunately.



This August 2023 date was once accurate information on the Tacoma during July 2019 to at latest September 2021. It has since been delayed to December 2023 Job 1, which I have mentioned for about 1 year. I respect this, because it has an element of truth to it and provides some sort of insight to non-Toyota personnel.

The 4Runner info is just outdated unfortunately, but I think you've caught this yourself per your newer posts.



It's not true, but I would've believed it myself once. According to [MENTION=114416]Gecko[/MENTION], it will be true to form as he said back in 2018 and 2019. Everything he's said has held up and anything that hasn't, isn't his fault.



Yes, but I can see where that would come into play in some instances.



I'm not sure about that? Going forward with TNGA-F yes, but with 100 and 200-Series, not so much, at least against N180, N210, and current N280 (aka 610L). This should be the case with 300 against N310/N350



Prior to the 2020 Sequoia TRD Pro bringing in the younger crowd, very few millennials and younger Xers bought them at all, BRAND NEW that is. The 2018 MY+ might have made some gains in that area, but most of the others probably didn't care much as you said, except a vocal few with secondhand examples. Not so much for the 4Runner, that gets a bigger contingent of Xers, XYers, and Millennials buying, as well as some Gen Z (shocking!).

I get very annoyed that David Chao of AP keeps referring to Toyota likely getting rid of it in the next 4Runner, with no proof of any sort on his end outside of the 2023 Sequoia. It's just unsubstantiated speculation on his part, as filler content to drive views. Like a charlatan prosperity preacher vs the less is more and straight to the point priest.



Wow, that's interesting. I feel like I need to discuss things Land Cruiser elsewhere...



I wonder how true that is after 2023? The GX is definitely going niche even more, but I am not sure about the Prado?



Dead accurate, but is Toyota branching off an additional version of the Land Cruiser nameplate, that will be marketed as both that and the GX 550/550h as hardcore offroaders, while Prado remains evolutionary and 4Runner a distant cousin of the Prado as currently?





Yes, but the upcoming Land Cruiser is something more along the lines of the next GX, yet the 4Runner and Prado might just the same product on a newer frame. There is more to discuss on this for me.



The info is credible, but I do question the full electric Tacoma, since another source dispelled it and mentioned 2TR I4 as the base Tacoma. The Land Cruiser rumor, SHOCKINGLY matches what [MENTION=114416]Gecko[/MENTION] first keyed me into back in 2019 privately. Gecko's insight is dead accurate to this day, because I lost confidence in it when I learned about the GX 550 taking that position, not realizing my prediction of MY 2024/25 completed the puzzle on what he told me in 2019.

I can only be a firsthand source, if I am part of the organization itself, but some folks refuse to accept that and would rather express discontent towards me. Gecko knows a hell of a lot more about the GX 550 than I do, that's for sure. My source on things 4Runner, fumbled some stuff regarding TX vs GX and I apologize to anyone if I caused any confusion.

I'm surprised Toyota is already underway with a TNGA-K unibody pickup, but not surprised since it was mentioned earlier. Please don't tell this is just like the Land Cruiser rumor in 2019 and it won't appear for 4 more years just the same. This should be coming for MY 2024-25 for Toyota's sake.



It definitely is a 2025 model, get a 2024 if you want.



I have no idea what they are doing in some respects, but stranger things have happened. Tacoma engine lineup has been identified, but 4Runner not entirely. It is definitely MY 2025, not 2024. You all have discovered this on your own of course, which is great. The information he provided you is dead accurate, but is missing a few things apparently. The 2TR-FE 2.7L I4 is also on deck for 2024.

You and balong are very good at research, as nimby and much more of you lately. A+++++



The Tacoma isn't getting the V35A apparently like I had been told, as it was tested for some time, but ultimately Hybrid Max is the top offering. That theory of yours is very interesting, but we'll see what happens with RC62F in the 2GR-FKS.



I thought so too as you can see from some of my posts, but ultimately I ended up realizing Toyota always has a bag of tricks. The Tacoma did debut that engine in 2015 though, before they all did. Although 3.5L 2GR block debuted at the same time the 2nd generation Tacoma went on sale with the 1GR-FE.



Exactly, LOL but maybe with more power/torque figures? Toyota has made many regressive decisions with GA-F to say the least and I'm getting embarrassed being a cheerleader for it.



This is true, but you clearly learned this already LOL. A25A will be offered indeed.



Maybe for the 4Runner? I don't think the Tacoma will have the V35A-FTS anymore nor a BEV, which some say BEV only will be for the Hilux. Doesn't make sense, so just wait and see.

Jesus Mary and Joseph … that was a lot of work
 
I wonder if this "Land Cruiser" that the gf heard about is actually the compact cruiser EV that Toyota was saying would be here in 24/25.

I think Toyota sees the opportunity (even if extremely late to the party) to get into the Bronco and Wrangler market with the Land Cruiser. That is where its origins are.

The sacrifice may be losing the 4Runner to the more "soccer mom" market.
 
Thanks carmaker! I was waiting for you to chime in.

Thanks, I am sorry again for disappearing with no direct response. I've been traveling a lot and chasing a lot of deadlines. Now in Melbourne, Australia for Xmas and NY's.

carmaker wins the most multi-quotes in a single response award. Nicely done. :first:

Haha, it's unfortunate that's the case. I feel like every comment deserves acknowledgement, if somehow a question.

I don't know. I went to three Lexus dealerships when I was considering the GX and all three sales dudes pitched the V8 engine and the legendary Lexus relaibility as the primary selling points. It seemed to be a rehearsed part of the soft sell.

Now, if I were a soccer mom would they have used the same tactic? Beats me.

Unfortunately, it's part of their decades old training methods. You might see this in some old training manuals from the 1990s and early 2000s, on how to approach male and female customers differently, even based on age demographic.

A young single lady interested in a GX, will be treated differently than a middle age woman near her 60s. Hell, they might try and convince her to get an NX or RX, until she makes it clear she's interested in the 4WD attributes of the GX.


Thanks [MENTION=166416]Carmaker1[/MENTION] for the update and all the insights!

I do have a question for you.....

Do you think the 6th gen will come with the same Hybrid Max that is offered in the Crown (and sounds like it will be offered in the Tacoma), or will it be something similar with unique features?

I remember you mentioning a while ago that there was a pivot in the 6th gen hybrid design and that was one of the reasons it was running late.

I can't remember if you said they were going to offer the option to run ICE mode, Hybrid mode, and Electric mode.........or perhaps that was an incorrect interpretation (on my part) of what you were saying.

I went out of my way to not ask for further clarification on that statement from my source, because I've learned that when I am too nosy, yet don't share Ford intel back with a source, they ghost me...

This is indicative of people who work professionally in that capacity and not adjacent insiders, who are simply messengers and not firsthand knowledge sources. Hybrid Max will be in the TRD Pro Tacoma, but this sounded like a 4Runner Prime of some sort. I'm probably wrong, as was last discussed with him 18 months ago.

Welcome back [MENTION=166416]Carmaker1[/MENTION]! Glad to see you back and continuing to help us figure out what Toyota is doing over the next few years, especially with the 4Runner!

With those AVF sheets I figured those dates definitely weren’t concrete, then finding the weekly sheets confirmed they’re changing all the time. Like you said, wouldn’t be surprised if they were some estimates too.

After being posted all over forums by people like me, it appears they’ve plugged the leak.

Looking forward to continue seeing your posts (if ya hang around still)!

Sorry for disappearing again, I couldn't keep up with logging after leaving Dallas and returning to Detroit. I had to do significant packing for Australia, plus finish up some deadlines and after a long day, I always would forget. I'm settled to at least Sunday/Monday.

Anyway, yeah about those dates, they are close and well thought out, but not concrete based on internal movements. The 4Runner is coming earlier than that in reality...for now that is. These delays always happen, as well as the opposite.

And yes, they know that unfortunately. They will check around and cover their ass, as Toyota only wants those in the hands of industry folk only.

@carmaker

I thought it was about you...I had read a while back that it was becoming increasingly risky (professionally) for you to share Toyota information on forums like this.

Has that "danger" passed? There's no reason for your to take a professional risk just to satisfy our curiosity.

Thanks.

Not my work necessarily, if it concerns Toyota, but let's say some other forums. I commented on the delay to MY 2025 6 months and I could tell lurking around elsewhere, that I got some seemingly shady commentary thrown my way, by a well respected user on another forum in an attempt to debunk my claim without being too direct about hidden disdain for me.

It hurt a bit, because it was even worse later on, when my 4R source mixed up TX with GX and I trusted that info mistakenly, to be chastised for it over there. As the messenger, I looked foolish.

I simply asked a question to my 4R source and I trusted the mistaken info, yet it was used against me as a negative example of credibility. It sucks, but I understand it in some sense, as the info on the 4R future years ago and this new LC, came from the individual in question. They have an account here...

There are times I want to stop commenting in this sphere, for that reason. If the Toyota/Lexus experts on a given forum are always looking at me with a critical eye, whenever they come across repostings of my commentary, then I'll simply zip it and let them do the talking instead, because I don't care for it. No hard feelings, but the obvious is obvious at times.

The messiah has returned. Good to hear from you again Carmaker1.

I would agree with you Toyota has been quite good about preventing render leaks. Both the Tacoma and Land Cruiser are expected to be announced next year yet we haven't a clue what they will ultimately look like. A large sticking point for me is the rear door design for this upcoming Land Cruiser. Will it be a barn door a la GX/Prado? Will it have rolling window like the 4Runner? Or will it be the return of the split tailgate since the J300 removed it?

Toyota is making a retro interpretation of the Land Cruiser for 2024 and has kept it to vest, like some recent releases such as the 2021 Venza.

A 4Runner this is not.

Interesting that Carmaker1 is still saying the 4Runner will be made in Mexico. This has always made the most sense to me.
My source says it via his scheduling info, but I am skeptical since I haven't seen any announcement from Toyota stating this yet. We are less than 2 years out, yet no commentary on it from Toyota Pressroom nor any Automotive News. Something is off for sure, but I am too polite to question my source's knowledge on his own work.

If they bring a Japan built Prado to the US, I can see it giving them an excuse to do the 4Runner in Mexico next to the Tacoma. But, he could have just been referring to the released date/my as the "element of truth" and not Mexico.


I'm trying to decipher what [MENTION=166416]Carmaker1[/MENTION] means by this one:
"I'm surprised Toyota is already underway with a TNGA-K unibody pickup, but not surprised since it was mentioned earlier. Please don't tell this is just like the Land Cruiser rumor in 2019 and it won't appear for 4 more years just the same. This should be coming for MY 2024-25 for Toyota's sake."

Is that to say you don't have insight into it but hope it would come out by 25my or that you have insight that it WILL come out as a 25my?

If Toyota made a Prime Maverick competitor that took all the best parts of the Ridgeline and the Maverick and combined them, I would put an order in right away.
Comfort of a Ridgeline, plenty of rear seat space for an adult, excellent configurations of the bed, with a the Prime 2.5... sign me up.

The date period being in the 3rd quarter of 2024 has a strong element of truth to it, but the location is suspect to me based on many factors.

As for the truck, they say it's coming and it mirrors past speculation on this Land Cruiser. I'd expect it in that time frame, but not confirmed insight yet.

I deduced in early 2020 that this Land Cruiser was going to debut as a 2024 model, when it did not show up on any internal scheduling for up to January 1, 2023. And at worst, 2025. I wouldn't have known about that vehicle in 2019, if it wasn't far along enough. A 2026-27 model it absolutely wasn't nor was it for 2023 in my belief. It could've been 2023.5, but I still felt otherwise.



Not sure if it's related, but Toyota did release a concept vehicle in Thailand called the IMV-O which is a small modular pickup. The truck looks less like a concept and more like a production vehicle. I wonder if this is a preview of what the US version of the truck could look like. I would believe the small pickup based on the TNGA-K would be a global product.

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Toyota-IMV-0-Concept-4.webp

Weirdly enough I only discovered this via your post. This makes me uncomfortable, as calling this IMV makes me wonder if IMV will be recycled for the 3rd time on Hilux and Fortuner, instead of migration to TNGA-F? Hilux still uses the same architecture since 2004.

A source for me was working on the Tacoma program and when they initially got to Toyota they heard of 4Runner and Tacoma being talked about together. Whether or not that meant being made at the same factory, I don't know. They said word of the 4Runner kinda died out a bit and assumed it was because the 4Runner was currently being made in Japan - that's what made me start digging a bit more and lead to the AVF sheet discovery with the 4Runner saying Japan for 930D.

Those two things combined, the AVF spreadsheet and 4Runner and Tacoma no longer being talked about together, made me shift hard to saying it's staying in Japan.

However, if AVF is just guessing, and Carmaker1 is still hearing Mexico, there could be some truth to Mexico still? But he's also hinted the Team Quality Services link is outdated info.

To me logistically it'd make sense to make Tacoma and 4Runner at the same factory if they're sharing the same platform and powertrain.

Lastly, not trying to discount what Carmaker1 has been saying at all - just relaying how I came to my thoughts. Carmaker1 has been in the game for a while and has proven time and time again he is credible.

The Tacoma is 920B and 4Runner is 930B, while 930D might apply to GX or something. I have to check my conversations, to confirm that honestly. It was said to me privately, but I don't remember when.

I wasn't referring to you when I called people "armchair experts." I would have included myself in that. ;)

It looks like all my guesses were way off mark! LOL

So are you thinking that Toyota has been secretly developing a new LC the last 3 or 4 years?

Sorry, I didn't get to reply sooner. I knew you weren't referring to me, 100%. You can tell who is an actual detractor and who isn't. I'm very perceptive and vet these things, before taking any offense. Other posts will tell the story, as to why someone makes a comment.

"My 4Runner source says it will definitely be built in TMMGT, starting in July 2024, but I am very confused and I don't want to contradict him nor cast doubt on his information disrespectfully. Tahara could supplement production or maybe this forecast sheet is playing the guessing game."

Hopefully it stays in Tahara but like you said if they bring a Japanese built Prado here that might excuse them moving the 4R to Guanajuato. I believe anyone hardcore enough to not buy a 4runner because it was built in Mexico would most likely fork out another $10,000 or whatever to have a Japanese built LC. So you really don't lose too many customers and the cost savings by building in Mexico should keep the price of the 4R fairly stable.

They have a handle on something, to be estimating a MY 2025 arrival in that date period. Someone told them something, as it matches up with people working on it date wise. However, the factory doesn't. It's odd to me, because I can see that on my end too, but still no announcement from Toyota and capacity concerns at TMMGT, are legitimate.

However, if Toyota is keeping soccer mom Prado, yet dropping the GX version for Defender 110 style ute, room must be made for this US market offroader that sounds like the J76 replacement in conceptualization since the mid-2010s.

J76 replacement was a credible rumor out of Qatar/GCC from a source close to Toyota distributors circa 2015 (U********), that I kept hearing about on/off for years, until a member on here and at Lexus (*****), basically confirmed 3 years ago. It became more concrete when Lexus followed that template with the 2024 GX 550 and the LC300 wasn't introduced here either.

The latter also stated 4Runner doesn't deviate from its mission, which makes sense. The more roadgoing adventurer, who has no use for Sequoia's excess and commutes with it as a family vehicle, gets the 4R.

The Land Cruiser for 2024 is going to be the modern incarnation of the FJ40 and J76 that replaced the former in 1984. Australian media might of misconstrued this back in 2020 with the 300-Series, but now it's all coming to light once again.

I did see that. But TFL has been wrong quite a few times on the 4Runner and Taco updates. So I'm not sure I trust their rumors.

I don't think there are many Americans who care about the LC nameplate. I'm a TLCA member, have owned a bunch of different LCs and still have one, etc. And even I don't care about the nameplate enough to buy one over a 4Runner.

I don't see much value in selling a Prado in the USA side by side with a 4Runner unless it's differentiated in a major way. So if it's not really a Prado - but some new vehicle that is different from a 4Runner/Prado in a big way - then it makes sense. The regular Prado is priced very slightly below the 4Runner in other markets where they are sold together, but they're basically equal.

The only way I can see it working as a more expensive version is if it's bigger, comes with an engine not offered in the 4R, or has something else unusual I'm not thinking of that you can't find on the 4R. I'm not sure what that is or what that means. LC300 running gear would be something compelling. But then isn't it just a LC300 re-skin at that point? But how would that fit as a GX that's the same thing as a LX?

It's possible that it'll be a new product that's neither Prado or 4Runner and is more off-road oriented than the 4Runner. But that just seems pretty odd as well. There's only so much mix and match you can do to fit something between a 110/111" wheel base 4Runner and a 112" wheel base LC300 and not be too close to the LX600 or too close to the 4Runner.

The big hole in the market is for something like a Jimny. Toyota could re-skin a Fortuner with a 4 door removeable top body to slot in below the 4Runner. But that certainly isn't what's being described. The other potentially missing model in the lineup is an HD 4Runner. That's basically just an LC300. Same size, but with more power and more towing/hauling capability. An LC70 with big tires and lower gears would probably fit the 30k sales niche and be more $ than 4R, but that doesn't really sound like a Prado variant.

It'll be interesting to see what shows up if it ever does. Seems like Toyota is going to be so late to the game that the overland fad might be over before they ever get to market.

TFL is a damn headache, but gosh are they somewhat close to it. The Prado renderings show a evolutionary vehicle and not the retro vehicle coming to USA. Nor do they even come close the GX 550, which is "militaristic" in description. The Prado is either Toyota's biggest secret ever or a separate model entirely, essentially a smaller 300-Series, while this vehicle is an indirect replacement for the J76, with a different chassis designation from Prado.

Prado is expected to be 180-Series, but are the next GX and this LC also J180? J170 or J190 is easily possible. Now that's speculation on my end.

The last two pages of this thread have been the most exciting Toyota info I've read in the last decade. I cannot wait to see what Toyota has in store for 4X4 vehicles over the next several years. Things have gotten so stale with the current gen 4Runner and GX on their fourteenth consecutive model year, the Tacoma eight years into gen3 which was largely carryover from gen2, debuting in 2004, and the Land Cruiser disappearing completely after fourteen years of the same bloated J200 platform. I hope Toyota knocks these out of the park as I fear we'll be stuck with them for better or for worse through 2040!

Good to hear, as they sound very inspired to have followed through with those plans of theirs for GA-F. Reminds me of 2010, when Lexus hinted at a future flagship coupe to their dealers, because CALTY was working on the LF-GT/LF-LC project. Didn't show it until late 2011 (2012 reveal).

The real issue is the lack of business case for RWD cars, hence less on that front and more on catching up with overlanding craze.

Something that I have heard recently contrary to the info about the 6th being assembled in Guanajuato is the following:

Toyota stopped Tacoma production in San Antonio so it could focus on Tundra and Sequoia.

Now Guanajuato and Tijuana are assembling Tacomas and are pretty close to max production capacities trying to pump out 250,000 per year.

Any truth to this [MENTION=166416]Carmaker1[/MENTION]?

Does Guanajuato have the capacity to add roughly 100,000+ 4Runners to their production line?

Toyota is expanding capacity of TMMGT, well beyond even the figure of 250,000 by 2025. They're making room for another vehicle...

Note these figures don't include additional capacity at TMMBC, which has built Tacomas since 2005.

Outta the park like the new Tundra... :)

I'm excited as well about the idea of a new off-road focused SUV. I'm just a bit skeptical because of the hype and letdown with the Tundra and the last time they did an "off road" USA model that was supposed to be a modern FJ 40. Fool me once.

But [MENTION=166416]Carmaker1[/MENTION] has been the most reliable source I know of based on past insights so I'm still excited as well. At least we can dream of something great for a while.

Bear in mind, Akio Toyoda as more junior exec championed development on that concept in 2001-02, just as the H2 was coming to market and on the US end of things, they likely were influenced by the hot market in the bold and bulbous utility vehicle craze.

Jeep in 2002 was designing the JK Wrangler and Toyota I would say, had no idea about the final design of JKU Wrangler in the summer of 2003, as they began converting the FJ into a production feasible proposal. DaimlerChrysler approved the final exterior of the 2007 Wrangler Unlimited, around May 2003.

Toyota had eyes on the new 2003 H2 instead of paying attention to Jeep's big secret weapon and thus you ended up with the FJ Cruiser Concept revealed in 2003. The production FJ design was signed off in early 2004 before production began in 2006. GM had the H3 in development in 2002, but it wasn't a factor to Toyota for some reason. Just the H2 in its sights and nothing like what Jeep was developing. An easy conversion of the 120-Series frame into FJ Cruiser became the key to cost savings and economies of scale.

I believe that the 200-Series basis might have been considered early on, but it was too soon in 2002 to give that any further consideration. 100-Series was vetoed, since it would be almost a decade old at launch and the newest frame in 120 was perfect. Especially since the 4Runner V6 was newly arriving in showrooms, as the FJ Cruiser Concept was revealed in January 2003. The V8 had already appeared solo in October 2002, making the 4G N210 4Runner very expensive at launch and a yuppie cruiser without Country Club pretensions like the GX 470.

If they used the 200-Series frame for the FJ Cruiser, it would've been prohibitively expensive and a near-lux vehicle only, plus come to market some 9-15 months later than idealized. Not to mention, need more than the 1GR...(2UZ anyone?). The 5.7 was never going to offered in an FJ, but would the 4.6UR be considered? That would have been very interesting.

The idea to fully modernize the J76 Land Cruiser, has been brainstormed for almost a decade now. The first I heard them get serious about it, was in 2019. They're almost done now it seems. I'd say GX 550 gets the TTV6, while TLC is a Hybrid Max for some silly reason. I'd say both 4Runner and that are offered as such, when the Venza and RAV4 Prime exist between each other.

Maybe Tacoma still gets a TRD Pro, while 4Runner loses it and takes on the focus of the Limited more, but with some spicy treatments. The difference will have to be split more than before. We saw what happened with the current RAV4 growing more butch, to make room for the Venza. Perhaps the opposite will happen with the 4Runner. Land Cruiser is the hardcore side of the coin, while 4Runner is the more reserved side of Toyota midsize offroading.

It seems silly I imagine, but it's likely. Plus, remember that retro interpretation is ending production this year, right before this new upcoming retro interpretation comes to market...
I share your same concern. However, I am still more optimistic than not because these new 4X4s are being developed for a global market vs the Tundra which is mainly North America, right?

The Land Cruiser sounds more like the redesigned J76 that was being proposed years ago, but never really showed up to market. Toyota might keep the 70-Series and this serves as a successor for it and FJ Cruiser.

I think Toyota sees the opportunity (even if extremely late to the party) to get into the Bronco and Wrangler market with the Land Cruiser. That is where its origins are.

The sacrifice may be losing the 4Runner to the more "soccer mom" market.

Yes, two sides of the same coin. See the Venza and RAV4 Prime. Toyota is also discontinuing the FJ Cruiser, on the eve of this new Land Cruiser. Coincidence? I think not...

Toyota wants to cover so many bases, for the most mysterious reasons to me. Guess it's because with the lack of sedans, they want to be ahead of everyone else on the SUV/crossover front.f
 
I can understand the move to a modernized J76. It's squarely a competitor with a G wagon. It would offer the Toyota side something to compete pretty closely with the Bronco/Wrangler (but only if the top comes off - if not - IMO it's not really in the same market anymore than the 4Runner is now.)

Where I get lost on the idea is that a J76 is a bit smaller than a current 4Runner. It can certainly slot in above the 4Runner in price while being physically smaller. I'm just not sure if it would sell well as a smaller SUV that's $10-20k more expensive. Especially if it shares the same drivetrain options and the same shared TNGA-F underpinnings. Why would anyone buy the new Land Cruiser over the 4Runner if that's the case?

I can see it working if it is a legitimate J76 successor with solid front and rear axles and price it in line with the global J76 pricing. LC76 before taxes in Australia starts at $45k USD, GXL is $49k. In that case it might be a hot seller.
 
I can understand the move to a modernized J76. It's squarely a competitor with a G wagon. It would offer the Toyota side something to compete pretty closely with the Bronco/Wrangler (but only if the top comes off - if not - IMO it's not really in the same market anymore than the 4Runner is now.)

Where I get lost on the idea is that a J76 is a bit smaller than a current 4Runner. It can certainly slot in above the 4Runner in price while being physically smaller. I'm just not sure if it would sell well as a smaller SUV that's $10-20k more expensive. Especially if it shares the same drivetrain options and the same shared TNGA-F underpinnings. Why would anyone buy the new Land Cruiser over the 4Runner if that's the case?

I can see it working if it is a legitimate J76 successor with solid front and rear axles and price it in line with the global J76 pricing. LC76 before taxes in Australia starts at $45k USD, GXL is $49k. In that case it might be a hot seller.

The full redesign and the addition of the 2.4 turbo hybrid motor will add to the price, especially with inflation.
If you look at the 2023 Sequoia SR5 4X4 at $61,000 I think this is the ceiling that the 2024 Land Cruiser Prado will have to exist under. I know the Sequoia is larger but it has massive HP and torque. Who's going to buy the new LC with 100 less hp and 183 less torque for more money?

Sequoia TRD Pro $76,000
GX550 $70,000
Sequoia base $61,000
4Runner TRD Pro $60,000
Land Cruiser Prado base $55,000 - $58,000 mid trim - $61,000 top trim
4Runner TRD ORP $50,000
4Runner SR5 $45,000

This is my guess.
 
Yes, two sides of the same coin. See the Venza and RAV4 Prime. Toyota is also discontinuing the FJ Cruiser, on the eve of this new Land Cruiser. Coincidence? I think not...

Toyota wants to cover so many bases, for the most mysterious reasons to me. Guess it's because with the lack of sedans, they want to be ahead of everyone else on the SUV/crossover front.f

That is the TNGA strategy, isn’t it? Being able to economically build a multitude of vehicles off the same shared platform.

I have a Venza and while I know it’s either a fancier RAV4 or a not-as-fancy NX, depending on how you want to look at it, it had the right value prop that appealed to me.

I could see a ‘25 4Runner Limited (or Platinum, if they try to make it consistent) that appeals to on-road buyers (“shopping mall” dwellers) that don’t want something as luxurious as a GX, and having the Land Cruiser focus on off-road prowess.

Edited to add —

I was going to link to a YouTube video, but it’s the same click-bait guy (Ben Hardy), so take it for what it’s worth. He’s saying the powertrains will be similar to the Tundra-Sequoia relationship:

- 2024 Tacoma with the 2.4L Turbo (think Highlander) or 2.4L Turbo Hybrid (think Crown Platinum) — two options, like the Tundra
- 2025 4Runner with the 2.4L Turbo Hybrid — hybrid only, like the Sequoia
 
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That is the TNGA strategy, isn’t it? Being able to economically build a multitude of vehicles off the same shared platform.

I have a Venza and while I know it’s either a fancier RAV4 or a not-as-fancy NX, depending on how you want to look at it, it had the right value prop that appealed to me.

I could see a ‘25 4Runner Limited (or Platinum, if they try to make it consistent) that appeals to on-road buyers (“shopping mall” dwellers) that don’t want something as luxurious as a GX, and having the Land Cruiser focus on off-road prowess.

Edited to add —

I was going to link to a YouTube video, but it’s the same click-bait guy (Ben Hardy), so take it for what it’s worth. He’s saying the powertrains will be similar to the Tundra-Sequoia relationship:

- 2024 Tacoma with the 2.4L Turbo (think Highlander) or 2.4L Turbo Hybrid (think Crown Platinum) — two options, like the Tundra
- 2025 4Runner with the 2.4L Turbo Hybrid — hybrid only, like the Sequoia

Ben Hardy is annoying and I doubt he has a source at Toyota but it makes sense to me and a broken clock is correct twice a day.
 
I can understand the move to a modernized J76. It's squarely a competitor with a G wagon. It would offer the Toyota side something to compete pretty closely with the Bronco/Wrangler (but only if the top comes off - if not - IMO it's not really in the same market anymore than the 4Runner is now.)

Where I get lost on the idea is that a J76 is a bit smaller than a current 4Runner. It can certainly slot in above the 4Runner in price while being physically smaller. I'm just not sure if it would sell well as a smaller SUV that's $10-20k more expensive. Especially if it shares the same drivetrain options and the same shared TNGA-F underpinnings. Why would anyone buy the new Land Cruiser over the 4Runner if that's the case?

I can see it working if it is a legitimate J76 successor with solid front and rear axles and price it in line with the global J76 pricing. LC76 before taxes in Australia starts at $45k USD, GXL is $49k. In that case it might be a hot seller.

As this all becomes more confusing to me, I learn something new each day. I tried to resist agreeing, but is this really the next Land Cruiser Prado? This vehicle will offer a third row as optional. One keeps hearing a lot of hearsay, but I will stick to what I do know to be consistent from 2019.

It will primarily be a 5-seater, offroad focused vehicle. Is Toyota's key against the Bronco and Wrangler, to offer a larger interpretation once again?

This sounds like the 78-Series, that offered a 3rd row as optional. It was offered as an 8-seater, until redesigned as the 90-Series and the 70-Series stayed bare-bones by dropping the automatic transmission and offering no conventional 3rd row.

It's telling, because the Prado was introduced in April 1990 as a more civilized 70-Series Land Cruiser, then Toyota developed the 90-Series with IFS as the sole offering. The version I have posted below is the MMC version, launched for 1993.5 (1994 MY), when the 90-Series had been designed (but not ready for release).


The full redesign and the addition of the 2.4 turbo hybrid motor will add to the price, especially with inflation.
If you look at the 2023 Sequoia SR5 4X4 at $61,000 I think this is the ceiling that the 2024 Land Cruiser Prado will have to exist under. I know the Sequoia is larger but it has massive HP and torque. Who's going to buy the new LC with 100 less hp and 183 less torque for more money?

Sequoia TRD Pro $76,000
GX550 $70,000
Sequoia base $61,000
4Runner TRD Pro $60,000
Land Cruiser Prado base $55,000 - $58,000 mid trim - $61,000 top trim
4Runner TRD ORP $50,000
4Runner SR5 $45,000

This is my guess.

For the 4Runner, although we even have another MY in between that, these numbers might be too much of an increase. 2022 vs 2023 is about $700, at $38,105 vs $38,805. The 2024 MY SR5 might price at $39,900 at worst in my opinion. A redesigned vehicle for MY 2025 SR5 would definitely need to be around $41-42.5k. The Sequoia TRD Pro might already touch $80k by MY 2025. Top 4Runner could easily be very expensive, while Land Cruiser goes further. The Wrangler vs GC example shows them aligning closer than they used to.

The direct competitor to 4Runner is now the unibody, yet 5-seater and I4/V6 only 2023+ Grand Cherokee SWB.

Question is, does 1GR-FE stay? The Tacoma seems to keep its V6 and I4, plus get new options (well for Tacoma that is). I refuse to ask about the 4Runner beyond the hybrid, because I feel like I am overstepping in being married to a T6 Ranger/Bronco engineer. It's not my place to ask as competition, but I wanna know...

The Land Cruiser will mostly undercut the Sequoia from what I do hear. Those who have been accustomed to it being a prestige offering, will have to get over it. It will be cheaper and smaller than Sequoia, generally. The price might overlap with the Sequoia, but that's expected.

The Grand Cherokee used to sit above the Wrangler in price, until the lines became more blurred with the current generation JL and the 392 being offered. Even some topmost Wrangler Pentastar 3.6Ls surpass the more powerful Wagoneer 5.7 in price akin to the Sequoia SR5.

A halo product is expected to be expensive in some respects, if you're offering a Rubicon fighter in the topmost equipped Land Cruiser.

GX 550 will be more expensive than the upcoming TX, which I expect to top out around $80k. I can see the GX being $90k loaded against the Defender 110.

That is the TNGA strategy, isn’t it? Being able to economically build a multitude of vehicles off the same shared platform.

I have a Venza and while I know it’s either a fancier RAV4 or a not-as-fancy NX, depending on how you want to look at it, it had the right value prop that appealed to me.

I could see a ‘25 4Runner Limited (or Platinum, if they try to make it consistent) that appeals to on-road buyers (“shopping mall” dwellers) that don’t want something as luxurious as a GX, and having the Land Cruiser focus on off-road prowess.

Interesting to hear from a Venza owner. With this nameplate, I had expected something larger than the RAV4, but smaller than the Highlander and Toyota didn't do that. It's good that Toyota is finding buyers for the current Venza, as everyone expected it to be much more differentiated and I worried it wouldn't perform as well. It reminded me of the millions of JDM Toyota dealers with the same car in different skin, which is what TNGA in America is turning into.

How much room does Toyota have on their lots for these vehicles is my question? It's cool, but lot space is becoming challenged.

I guess this is just like people criticizing Land Rover for offering the Discovery alongside the Defender 110. The 4Runner is the Discovery to the Land Cruiser's Defender. Both LRs are midsized unibody RWD-based 4WD utilities, while the Toyotas will both be midsized RWD-based BOF utilities.

The Venza pretty much is what you describe. An alternative in between the RAV4 Hybrid and flagship NX450h+. When TNGA was first being discussed among some Toyota/Lexus guys on the Lexus forum in 2013-14, the ability to build highly varied vehicles on the same architecture was highlighted strongly by a European dealer owner named spwolf. Seemed like a dream back then, but you can see it today.

Of course, the first TNGA debut was the GA-C Prius in 2015, but we already knew about the RWD version (2017) and midsize GA-K (2017) coming. We learned about GA-F much later in 2016 (years before general public). A lot of that makes much more sense today, as it reminds me of how we've been leveraging our BOF T3 and unibody FWD C2 at Ford. CD6 was supposed to be used for both RWD and mid-large FWD, but it lost out due to expense.

Anyway, TNGA is paying off serious dividends in some areas, but I hear that TNGA-F was not ideal for the Tundra and Sequoia. Development of the new Tundra began in 2015 and it was on its own platform with the Sequoia, until TNGA came into focus in 2017 as styling on the 300-Series was becoming definitive. TNGA-F was hated by Mike Sweers, so he went to Japan in June 2017 for 2 years to ensure USA got as much as what they wanted.

Tundra was supposed to have much options out the gate, but a source told me a lot of it was abandoned or rejected by Japan, citing their disappointment in the market performance of 2nd generation Tundra. Billions wasted in their opinion, so no V8 offered as planned originally.

Many, many new GA-F nameplates came to market later than envisioned. 4G Tacoma is the only one holding steady, as it was originally scheduled (MY 2023) much later than the others (late 2010s-2022), yet is coming on time by comparison to everything else. 4Runner was supposed to be cancelled a decade ago and then upon reinstatement circa 2016, was due sooner (2021-22) than the Tacoma. Now it's coming later than the Tacoma. Sequoia and Tundra fell super behind, while this new LC was drawn up halfway through 300-Series development, hence the odd 2-year hiatus.
 

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These can co-exist amongst each other, so can the 4Runner and Land Cruiser.
 

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Interesting to hear from a Venza owner. With this nameplate, I had expected something larger than the RAV4, but smaller than the Highlander and Toyota didn't do that. It's good that Toyota is finding buyers for the current Venza, as everyone expected it to be much more differentiated and I worried it wouldn't perform as well. It reminded me of the millions of JDM Toyota dealers with the same car in different skin, which is what TNGA in America is turning into.

The Venza wasn't my first choice, actually. It was the 3rd.

My first try, the Tesla Model Y, was a bust. Rough and noisy ride, poor build quality (parts were literally falling off the demo vehicle). I cancelled my order. Based on my assigned VIN, I would have had one of the first 12,000 built.

My second try was a Highlander Hybrid. It took 6 months to arrive. I sold my 4Runner the day of my Highlander delivery. Went to pick it up and found a small dent. The distributor's body shop concluded it was a factory defect and they wouldn't be responsible to fix it. Take it or leave it. So I left it.

At that point, I didn't want to wait another 6 months for a Highlander. The finalists were RAV4 Prime or Venza. The RAV4 Prime acceleration is awesome, but the Venza is just a more luxurious ride. And it's nice to be a little different from all the RAV4s (and 4Runners) on the road.

I'll be first in line for a Japan-made 2025 4Runner Limited (or Platinum) with a hybrid powertrain for around $60k. I will have then owned an '05, '15, and '25. A 4Runner every 10 years (conveniently ignoring my 2012).

Ben Hardy is annoying and I doubt he has a source at Toyota but it makes sense to me and a broken clock is correct twice a day.

Any YouTuber whose thumbnails feature himself looking like he's constantly constipated are a warning sign not to click.
 
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For the 4Runner, although we even have another MY in between that, these numbers might be too much of an increase. 2022 vs 2023 is about $700, at $38,105 vs $38,805. The 2024 MY SR5 might price at $39,900 at worst in my opinion. A redesigned vehicle for MY 2025 SR5 would definitely need to be around $41-42.5k. The Sequoia TRD Pro might already touch $80k by MY 2025. Top 4Runner could easily be very expensive, while Land Cruiser goes further. The Wrangler vs GC example shows them aligning closer than they used to.

The direct competitor to 4Runner is now the unibody, yet 5-seater and I4/V6 only 2023+ Grand Cherokee SWB.

Question is, does 1GR-FE stay? The Tacoma seems to keep its V6 and I4, plus get new options (well for Tacoma that is). I refuse to ask about the 4Runner beyond the hybrid, because I feel like I am overstepping in being married to a T6 Ranger/Bronco engineer. It's not my place to ask as competition, but I wanna know...

The Land Cruiser will mostly undercut the Sequoia from what I do hear. Those who have been accustomed to it being a prestige offering, will have to get over it. It will be cheaper and smaller than Sequoia, generally. The price might overlap with the Sequoia, but that's expected.

The Grand Cherokee used to sit above the Wrangler in price, until the lines became more blurred with the current generation JL and the 392 being offered. Even some topmost Wrangler Pentastar 3.6Ls surpass the more powerful Wagoneer 5.7 in price akin to the Sequoia SR5.

A halo product is expected to be expensive in some respects, if you're offering a Rubicon fighter in the topmost equipped Land Cruiser.

GX 550 will be more expensive than the upcoming TX, which I expect to top out around $80k. I can see the GX being $90k loaded against the Defender 110.

Would the GX550 be priced that close to the LX600?

I should have put MY's in front of the names. I meant the 4Runner at that price would be a 2025 redesigned model, also going on the assumption that Toyota goes with a hybrid only in the 4Runner.

2024 Sequoia TRD Pro $76,000
2024 GX550 $70,000
2024 Sequoia base $61,000
2025 4Runner TRD Pro $60,000
2024 Land Cruiser Prado base $55,000 - $58,000 mid trim - $61,000 top trim
2025 4Runner TRD ORP $50,000
2025 4Runner SR5 $45,000

It's fun to speculate but I am no expert. Where do you think the LC base model will land in price? Do you think the LC will be a hybrid only (2.4 turbo hybrid) like TFL reported?
 
I'm certainly not disagreeing with you here. Just musing.

For me the Jeep GC fits half way between a highlander and 4Runner. For me the Jeep and Toyota lineups just don't match well. The Highlander or now Rav4 TRD OR fit the street first and offroad as a secondary goal unibody SUV group. The GC for me fits closer in form and function to those than it does to a 4Runner. But a 4Runner then is roughly half way between the GC and Wrangler. My guess is that about the same amount of people would cross shop a GC and 4Runner as a Wrangler and 4Runner.

If Toyota wanted to break up the 4Runner that fills both roles, it really should take the TNGA-L platform (RWD base, longitudinal engine mount) and build a direct Grand Cherokee/Defender competitor in unibody form. I think the IS350 drivetrain would be the ideal design for this and it's already in the parts bin. It would be a new model that would effectively cover what the 4Runner Limited does now and a lot of what the Highlander also covers. But it would be a more direct competitor with the GC/Defender. You could call it a 4Runner or something new. It would go from maybe $40-$65k.

Then you free up the 4Runner to become a direct head to head competitor with a wrangler/bronco. Make it smaller. Make the top come off like the 1st gen. And ideally go solid axles front and rear. 2 row only. Start it around $35k and up to a top end of $65k with a T6 and 4:1 or better transfer case. Easy winch mount points and bumper plastics designed around easy to trim panels that fit a winch and armor without being overly complex to do. Current 4Runner is excellent in that regard. Easiest vehicle I've ever owned to fab armor for. And build enough room around body mounts and fenders to fit at least 37's without any cutting and welding. Finally the design should use removeable quarter panels and easily replaceable front plastics for the parts that get damaged a lot. Ford did a really great job on designing those features into the bronco. Toyota should learn from that.

The 3rd vehicle could then be a "land cruiser" that would basically be what the next gen 4Runner is going to be: 112-115" wheel base, boxy, offroad oriented, SUV that's designed around utility. It would ideally have the larger 9.5" rear axle/8.9" front with the LC300/Tundra size steering and front IFS. It would have KDSS standard and long travel rear suspension, but also have significantly higher load capacity over the smaller 4Runner. $50-75k

And then make a better Sequoia. It's just not very good. Get rid of the batteries and maybe the entire hybrid system. If not, then at least put some better batteries in it that are much smaller and fit underneath. Give the space back in the cargo area and get back to 120cf of storage. $60-90k

That would give the Toyota a full spectrum in the BOF lineup and a better crossover to compete with the GC and Defender.

On the Lexus side you'd take that same crossover and make it the TX base. Much closer in form/function to the other luxury 3 row SUVs they're going after with the model. And you could take the new Land Cruiser and call it a GX with nicer interior and a giant spindle grill. Possibly sell with a extended grill as a snow plow option for northern climates? Also - it probably should come with tow hooks... just saying. Price this one $60-90k

Finally Lexus would get a Sequoia in Lexus trim called an LX750 or something and it would be styled nearly identical to the LX600 but scaled up to be a true 3 row people mover BOF that would then go head to head with the Escalade/Navigator/etc. It absolutely has to have an awd transfer case though. I think in that market you can't get away with the basic 4x4 transfer case. This one would be $90-120k.



As an aside - the Defender and Discovery really are the same thing with different sheet metal. And the prices are the same as well. Disco runs from $59-95k. And the Defender ranges from $54-115k. So there's a bit more top end pricing built into the Defender - likely due to the 3 wheel base options. But generally they are the same vehicle for the same price with a different body on top. The GC and Wrangler are very different IMO. Yet share basically the same price range. Wrangler ranges from $31k - $80k, GC ranges from $45-75k. Similar to the Disco/Defender where the offroad version has a broader range. The wrangler has a very wide range of options and pricing. And then on the Ford side you've got the Explorer from $36-$65 and the Bronco from $33-75.

If the new 4Runner is more of a match for the GC/Explorer/Discover category, it really needs to still start in the mid-high $30s, not mid $40's. And the new LC starting at $50k would price it well beyond out of the range of the Broncos and Wranglers where most of the sales volume exist. It would be more directly priced with the Defender. But that leaves the GX up at the top end of Defender pricing and possibly only really a pricing competitor with a G-wagon.

You can configure a TTv6 Bronco 4 door 4x4 for $39k. And a 4 door TTv6 with 35's, front and rear lockers, and 4.7 diffs, a winch bumper and factory armor for $45k. A base model Land Cruiser isn't a real competitor if it is $50k in base form with a 250hp turbo 4, open diffs, and 32" tires.
 
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The Venza wasn't my first choice, actually. It was the 3rd.

My first try, the Tesla Model Y, was a bust. Rough and noisy ride, poor build quality (parts were literally falling off the demo vehicle). I cancelled my order. Based on my assigned VIN, I would have had one of the first 12,000 built.

My second try was a Highlander Hybrid. It took 6 months to arrive. I sold my 4Runner the day of my Highlander delivery. Went to pick it up and found a small dent. The distributor's body shop concluded it was a factory defect and they wouldn't be responsible to fix it. Take it or leave it. So I left it.

At that point, I didn't want to wait another 6 months for a Highlander. The finalists were RAV4 Prime or Venza. The RAV4 Prime acceleration is awesome, but the Venza is just a more luxurious ride. And it's nice to be a little different from all the RAV4s (and 4Runners) on the road.

I'll be first in line for a Japan-made 2025 4Runner Limited (or Platinum) with a hybrid powertrain for around $60k. I will have then owned an '05, '15, and '25. A 4Runner every 10 years (conveniently ignoring my 2012).



Any YouTuber whose thumbnails feature himself looking like he's constantly constipated are a warning sign not to click.

Wow, what an awful experience you had. I guess it worked out in the end anyway? I am surprised that the Venza is not offered as a plug-in, like I thought it was. I keep missing these things, just like how I didn't realize that the 4Runner was still offered with a 3rd row.

(For your last paragragh)

Haha, amen to that. No credibility with that dude, which is why I didn't even click on it. I am not 100% who it is, but something tells me I already saw the video inadvertently in a YouTube search and emphatically rejected it.

Would the GX550 be priced that close to the LX600?

I should have put MY's in front of the names. I meant the 4Runner at that price would be a 2025 redesigned model, also going on the assumption that Toyota goes with a hybrid only in the 4Runner.

2024 Sequoia TRD Pro $76,000
2024 GX550 $70,000
2024 Sequoia base $61,000
2025 4Runner TRD Pro $60,000
2024 Land Cruiser Prado base $55,000 - $58,000 mid trim - $61,000 top trim
2025 4Runner TRD ORP $50,000
2025 4Runner SR5 $45,000

It's fun to speculate but I am no expert. Where do you think the LC base model will land in price? Do you think the LC will be a hybrid only (2.4 turbo hybrid) like TFL reported?

I fully understood what you said, but the prices for the Sequoia TRD Pro threw me off. The Sequoia TRD Pro will definitely be higher than today's 2023MY price of $76k. I had thought you referring to MY 2025 for that one, now that I think about it. The Sequoia is a very important price ceiling, but seeing as how Jeep prices the Wrangler against the Grand Cherokee and Wagoneer/Grand Wagoneer, I think Toyota has flexibility with pricing on the Land Cruiser.

The most important price ceiling is probably the Lexus GX, meaning that the Land Cruiser cannot cost more than that. The GX is becoming more of a halo product, so the higher price can be justified compared to today's more semi-mainstream offering.

Good point about hybrid only for the 4Runner. That's all I hear about that, so "Is it hybrid only?" is a good question.

I'm certainly not disagreeing with you here. Just musing.

For me the Jeep GC fits half way between a highlander and 4Runner. For me the Jeep and Toyota lineups just don't match well. The Highlander or now Rav4 TRD OR fit the street first and offroad as a secondary goal unibody SUV group. The GC for me fits closer in form and function to those than it does to a 4Runner. But a 4Runner then is roughly half way between the GC and Wrangler. My guess is that about the same amount of people would cross shop a GC and 4Runner as a Wrangler and 4Runner.

If Toyota wanted to break up the 4Runner that fills both roles, it really should take the TNGA-L platform (RWD base, longitudinal engine mount) and build a direct Grand Cherokee/Defender competitor in unibody form. I think the IS350 drivetrain would be the ideal design for this and it's already in the parts bin. It would be a new model that would effectively cover what the 4Runner Limited does now and a lot of what the Highlander also covers. But it would be a more direct competitor with the GC/Defender. You could call it a 4Runner or something new. It would go from maybe $40-$65k.

Then you free up the 4Runner to become a direct head to head competitor with a wrangler/bronco. Make it smaller. Make the top come off like the 1st gen. And ideally go solid axles front and rear. 2 row only. Start it around $35k and up to a top end of $65k with a T6 and 4:1 or better transfer case. Easy winch mount points and bumper plastics designed around easy to trim panels that fit a winch and armor without being overly complex to do. Current 4Runner is excellent in that regard. Easiest vehicle I've ever owned to fab armor for. And build enough room around body mounts and fenders to fit at least 37's without any cutting and welding. Finally the design should use removeable quarter panels and easily replaceable front plastics for the parts that get damaged a lot. Ford did a really great job on designing those features into the bronco. Toyota should learn from that.

The 3rd vehicle could then be a "land cruiser" that would basically be what the next gen 4Runner is going to be: 112-115" wheel base, boxy, offroad oriented, SUV that's designed around utility. It would ideally have the larger 9.5" rear axle/8.9" front with the LC300/Tundra size steering and front IFS. It would have KDSS standard and long travel rear suspension, but also have significantly higher load capacity over the smaller 4Runner. $50-75k

And then make a better Sequoia. It's just not very good. Get rid of the batteries and maybe the entire hybrid system. If not, then at least put some better batteries in it that are much smaller and fit underneath. Give the space back in the cargo area and get back to 120cf of storage. $60-90k

That would give the Toyota a full spectrum in the BOF lineup and a better crossover to compete with the GC and Defender.

On the Lexus side you'd take that same crossover and make it the TX base. Much closer in form/function to the other luxury 3 row SUVs they're going after with the model. And you could take the new Land Cruiser and call it a GX with nicer interior and a giant spindle grill. Possibly sell with a extended grill as a snow plow option for northern climates? Also - it probably should come with tow hooks... just saying. Price this one $60-90k

Finally Lexus would get a Sequoia in Lexus trim called an LX750 or something and it would be styled nearly identical to the LX600 but scaled up to be a true 3 row people mover BOF that would then go head to head with the Escalade/Navigator/etc. It absolutely has to have an awd transfer case though. I think in that market you can't get away with the basic 4x4 transfer case. This one would be $90-120k.



As an aside - the Defender and Discovery really are the same thing with different sheet metal. And the prices are the same as well. Disco runs from $59-95k. And the Defender ranges from $54-115k. So there's a bit more top end pricing built into the Defender - likely due to the 3 wheel base options. But generally they are the same vehicle for the same price with a different body on top. The GC and Wrangler are very different IMO. Yet share basically the same price range. Wrangler ranges from $31k - $80k, GC ranges from $45-75k. Similar to the Disco/Defender where the offroad version has a broader range. The wrangler has a very wide range of options and pricing. And then on the Ford side you've got the Explorer from $36-$65 and the Bronco from $33-75.

If the new 4Runner is more of a match for the GC/Explorer/Discover category, it really needs to still start in the mid-high $30s, not mid $40's. And the new LC starting at $50k would price it well beyond out of the range of the Broncos and Wranglers where most of the sales volume exist. It would be more directly priced with the Defender. But that leaves the GX up at the top end of Defender pricing and possibly only really a pricing competitor with a G-wagon.

You can configure a TTv6 Bronco 4 door 4x4 for $39k. And a 4 door TTv6 with 35's, front and rear lockers, and 4.7 diffs, a winch bumper and factory armor for $45k. A base model Land Cruiser isn't a real competitor if it is $50k in base form with a 250hp turbo 4, open diffs, and 32" tires.

Well, well stated! I avoided mentioning the Ford brand LOL, because the moving from a unibody FWD basis to RWD unibody basis removed it from being a Highlander competitor in my cases, but they still very much so. Grand Highlander will just takeover the top end of that, I guess?

I made the correlation with the 4Runner/Land Cruiser vs Discovery and Defender, because it's the same relationship. Both 4Runner and Land Cruiser are same architecture, like Discovery and L663 Defender are the same unibody basis.

I worked on the L462 Discovery briefly in 2014 when I was part of JLR and the L66X Defender program was all over the place. I moved to the initial Jaguar XJ redesign effort until I left. Color me disappointed when it was ultimately decided how to approach the Defender and I left the company partly for that reason.

Seeing that Ford was investing in using T6 for the Bronco, I made my way there, working on the BOF basis above it.

I can see that Toyota is taking a similar approach to Land Rover, but instead splitting it across 3 different products in Land Cruiser, 4Runner, and GX. Jeep has done this under 1 brand, between two totally different products.

This is why there is no hardcore Cherokee below the GC, because the Wrangler makes it a hard business case to remake a unibody, solid axle SUV like the XJ Cherokee. When the Wrangler was just a 2-door, that type of Cherokee made sense.

Toyota in 2003 was committed to the 4Runner, in spite of approving the production FJ Cruiser. The FJ Cruiser was a compromised 4-door, unlike the 4G 4Runner and poorly thought out as a long term result.

However, between the GX (Prado), FJC, and Highlander, Japan wanted to discontinue the 4Runner after 2009. Only te Hilux Surf got canceled internationally, since Prado and Fortuner made it redundant. The 4Runner still makes sense as a more GC-like positioned offering to the Wrangler-like Land Cruiser, but in reality I do wonder how that pieces together per what you've stated.

The price, which I am hearing could even go as low as $45k, is still far and away from the most basic Wrangler and Bronco trim levels. The case can be made, that the Land Cruiser nameplate cannot go too low, to still maintain some semblance of past prestige. It's like offering a Lexus below $30k, in today's market I figure.

The GC was Jeep's flagship from 1992 to 2021, when it got superseded by the Wagoneer. From 1992 to 2010, it was solid axles only IIRC. The previous generation GC (WK2), was the first generation to have front & rear independent suspension and debuted the unibody SUV architecture shared by the 2012 Mercedes-Benz M-Class/2016 GLE (W166) and stretched version in the 2011 Durango and 2013 GL/2017 GLS (X166).

MB developed their own new architecture from scratch for MY 2020 in the W167 GLE and X167 GLS, but it was much of a leap in refinement for MB to base their SUVs on the DaimlerChrysler architecture.

The Highlander is not really competition to the GC in my opinion, because of this. Chrysler is missing a midsize FWD crossover, that could fit into that space. They don't want to spend the capital investment, as they do just fine with more profitable RWD vehicles that have a higher price ceiling to work with.

Even as car agnostic most car buyers are, they always have a way of knowing that they don't want to spend more money on a FWD based vehicle, unless it's like Quattro AWD. Something stands out to them, which pushes them away from spending too much on a FWD SUV. MDX and RX seem to be only ones who can trick people into doing so.

I consider Jeep to be marketed today as an American alternative to Land Rover and no longer as mainstream as it used to be. They seem to be getting away with it, by nicer interiors and more technology crammed into the nameplates.

Toyota won't invest in a Land Cruiser subbrand and showroom, so they have no choice but leverage the brand power into higher price brackets. The 300-Series unfortunately couldn't succeed, as long as the Lexus LX was too similar to it. Differentiation of the Land Cruiser vs GX, is key here.

Keep the Land Cruiser more edgy than the GX, is hopefully what happened here. GX is described as "militaristic", being more akin to a G-Wagen. Both must maintain strong degrees of separation, while the 4Runner sits in between both as being more of a mini-Sequoia in positioning and still true to its mission statement, based on the 2nd to 5th gen.

It's why I brought up the Discovery vs Defender. Essentially the same vehicle, but different marketing approaches. RAV4 is more youth and offroad focused, while Venza is for those who don't need the more expensive NX, but favor something softer looking in the car segment. RAV4 went back to its 90s roots essentially.

I feel at Ford, our Explorer Timberline is a competitor to the 4Runner, but outside of that does poorly. The Grand Cherokee all around is a more credible competitor to the 4Runner, even as a unibody, because from AMC to Chrysler to DaimlerChrysler to FCA/Stellantis, it has been treated as a discount Range Rover in mass market form. The Explorer has been much more inconsistent and all over the place.

The 4Runner being on GA-L might have been interesting, but Toyota has never considered it in reality. This is foolish, but it's what they want. That would've been much more sensible, but they'd sooner make a unibody Land Cruiser than bestow such a prestigious task on the "Hilux Surf" (4Runner to us) in their opinion.

The American arm of Toyota gives the 4Runner life at every turn, since Toyota in Japan probably resents it and cannot make sense of its everlasting appeal. Tried to kill it so many times and sales shot through the roof in 2014, so they had no choice but to keep it alive.

Anyway, the new Land Cruiser is going to be slightly bigger than JL Wrangler and T6 Bronco it sounds like, since it will be offered with a 3rd row. I think that's why Toyota is doing it, to offer a reasonably sized offroader, with options you can't get with our Bronco nor "Chrysler's" Wrangler.

If it's a turbo 4-cylinder only, Toyota is likely relying on Hybrid Max and/or something else to make up the power gap.

I hope I gave a relevant response and didn't go too off topic. It's been a funny morning here, that I've lost focus a few times.
 
I'm certainly not disagreeing with you here. Just musing.

For me the Jeep GC fits half way between a highlander and 4Runner. For me the Jeep and Toyota lineups just don't match well. The Highlander or now Rav4 TRD OR fit the street first and offroad as a secondary goal unibody SUV group. The GC for me fits closer in form and function to those than it does to a 4Runner. But a 4Runner then is roughly half way between the GC and Wrangler. My guess is that about the same amount of people would cross shop a GC and 4Runner as a Wrangler and 4Runner.

If Toyota wanted to break up the 4Runner that fills both roles, it really should take the TNGA-L platform (RWD base, longitudinal engine mount) and build a direct Grand Cherokee/Defender competitor in unibody form. I think the IS350 drivetrain would be the ideal design for this and it's already in the parts bin. It would be a new model that would effectively cover what the 4Runner Limited does now and a lot of what the Highlander also covers. But it would be a more direct competitor with the GC/Defender. You could call it a 4Runner or something new. It would go from maybe $40-$65k.

Then you free up the 4Runner to become a direct head to head competitor with a wrangler/bronco. Make it smaller. Make the top come off like the 1st gen. And ideally go solid axles front and rear. 2 row only. Start it around $35k and up to a top end of $65k with a T6 and 4:1 or better transfer case. Easy winch mount points and bumper plastics designed around easy to trim panels that fit a winch and armor without being overly complex to do. Current 4Runner is excellent in that regard. Easiest vehicle I've ever owned to fab armor for. And build enough room around body mounts and fenders to fit at least 37's without any cutting and welding. Finally the design should use removeable quarter panels and easily replaceable front plastics for the parts that get damaged a lot. Ford did a really great job on designing those features into the bronco. Toyota should learn from that.

The 3rd vehicle could then be a "land cruiser" that would basically be what the next gen 4Runner is going to be: 112-115" wheel base, boxy, offroad oriented, SUV that's designed around utility. It would ideally have the larger 9.5" rear axle/8.9" front with the LC300/Tundra size steering and front IFS. It would have KDSS standard and long travel rear suspension, but also have significantly higher load capacity over the smaller 4Runner. $50-75k

And then make a better Sequoia. It's just not very good. Get rid of the batteries and maybe the entire hybrid system. If not, then at least put some better batteries in it that are much smaller and fit underneath. Give the space back in the cargo area and get back to 120cf of storage. $60-90k

That would give the Toyota a full spectrum in the BOF lineup and a better crossover to compete with the GC and Defender.

On the Lexus side you'd take that same crossover and make it the TX base. Much closer in form/function to the other luxury 3 row SUVs they're going after with the model. And you could take the new Land Cruiser and call it a GX with nicer interior and a giant spindle grill. Possibly sell with a extended grill as a snow plow option for northern climates? Also - it probably should come with tow hooks... just saying. Price this one $60-90k

Finally Lexus would get a Sequoia in Lexus trim called an LX750 or something and it would be styled nearly identical to the LX600 but scaled up to be a true 3 row people mover BOF that would then go head to head with the Escalade/Navigator/etc. It absolutely has to have an awd transfer case though. I think in that market you can't get away with the basic 4x4 transfer case. This one would be $90-120k.



As an aside - the Defender and Discovery really are the same thing with different sheet metal. And the prices are the same as well. Disco runs from $59-95k. And the Defender ranges from $54-115k. So there's a bit more top end pricing built into the Defender - likely due to the 3 wheel base options. But generally they are the same vehicle for the same price with a different body on top. The GC and Wrangler are very different IMO. Yet share basically the same price range. Wrangler ranges from $31k - $80k, GC ranges from $45-75k. Similar to the Disco/Defender where the offroad version has a broader range. The wrangler has a very wide range of options and pricing. And then on the Ford side you've got the Explorer from $36-$65 and the Bronco from $33-75.

If the new 4Runner is more of a match for the GC/Explorer/Discover category, it really needs to still start in the mid-high $30s, not mid $40's. And the new LC starting at $50k would price it well beyond out of the range of the Broncos and Wranglers where most of the sales volume exist. It would be more directly priced with the Defender. But that leaves the GX up at the top end of Defender pricing and possibly only really a pricing competitor with a G-wagon.

You can configure a TTv6 Bronco 4 door 4x4 for $39k. And a 4 door TTv6 with 35's, front and rear lockers, and 4.7 diffs, a winch bumper and factory armor for $45k. A base model Land Cruiser isn't a real competitor if it is $50k in base form with a 250hp turbo 4, open diffs, and 32" tires.

Unfortunately, Toyota isn't committed to that. A larger SUV above the LX was in consideration in 2015-16 or something. At the time, the Tundra and Sequoia were to be separate from TNGA-F. They all were considered and concessions were made because of it. LX reigned supreme, but lost so much planned for it and much more.

The TTV8 was on deck and so was the hybrid UR V8 massaged for more output and torque, in flagship trim levels of Toyota-Lexus utilities. They ended up with V35A-FTS for everything, because of the fact Tesla's success clouded the viability of that 5-7 years down the road.

The Tundra's composite bed was done that way to compensate for the extra weight of expected drivetrain and powertrains. In the end, it wasn't needed. This is inside info I am passing on just to note, that I've never mentioned publicly.

Lexus cannot market entirely different bodystyles under the same nameplate and I don't believe a larger Lexus model will be made for the near future, because one very big telltale sign is trademark filings. LX 750h has been rumored, but no trademark filings for it yet. Typically that's 2-3 years out from production and at best, 15 months out. If they do, that will be very, very hard if you base your flagship offerings on the L prefix and X for utility vehicles as the second prefix.

A Lexus VX (or WX) is the only way to get around that, by downgrading the product as not a flagship product, but a larger, more downmarket alternative to the LX as Sequoia was once to the Land Cruiser 100 & 200.
 

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