Just to add another data point, I have the BFG Rugged Trail T/As on my 2005 4Runner and I love them. They are the LT (light truck) version, not the P (passenger car) version. I air them up to 40 pounds, and they are smooth and quiet.
In Calgary, Dodge Ram 2500 and 3500 Diesels are big sellers, but the buyers want even larger tires and wheels, or mud tires, so it's relatively simple to buy new take-off tires for $100 each.
There's lots of discussion about how bad the Rugged Trails are, but when you separate the discussions into LTs and Ps, it's the Ps that are junk.