The trick with trans fluid is to run it around the same temp as the engine, which is why it goes through the radiator for cooling. According to most trans manufacturers, the place to measure trans fluid temp is in the pan, before the fluid goes to the pump.
In my experience with hot rods, aux trans coolers are usually installed inline after radiator cooling. By the time the pre-set probe in the B&M cooler reads 180° (supposedly set for 175° according to B&M), which is below engine operating temperature, the fluid in the pan is probably much hotter. So the measurement after the radiator is almost useless; in my experience.
In other cars I've added the probe from an adjustable thermostatic relay (like
https://amzn.com/B000C39C72) and wired the ground of the B&M or other fan-cooled, fin-type cooler and power he fan off a non-switched fused battery connection or another relay. When used with a trans temp gauge reading the temp of the fluid in the pan, you can adjust the fan on on/off temp on the aux cooler to help out as soon as needed.
I also run a trans temp gauge in most customs, but factory vehicles rarely have trans temp gauges for drivers, but many do sense it via the ECM. in the absence of a gauge, an
infrared no-touch digital temp gun pointed at the pan after driving will also work, but requires pulling over to read, but then again so does adjusting the relay's set point.
In my experience, the only time additional trans cooling should be needed on a factory style vehicle is when pulling heavy loads for extended periods of time. It is possible to over-cool a transmission,
Obviously if 4-wheeling, I would consider a deeper pan with more fluid volume (more fluid means cooler fluid) in addition to an aux cooler.
Disclaimer: I do not have direct experience with the 4runner and transmissions/usage, but I do have vast custom and hot rod experience which is where this information and advice from experience come from. Hope I'm not making mistakes posting this.