I don't get why you guys are acting surprised/mad. If you don't like the price, don't buy it. Someone else will, I promise.
Dealer mark ups have been around forever, and they are free to charge whatever they think they can sell it at for a profit. A 5/10K markup is nothing.
I've seen everything from a $200K markup for a F82 M4 GTS...to a 10K markup on a Hyundai Veloster Turbo. A Hyundai. Veloster.
There are PLENTY of dealers who have a a policy where they won't charge anything over MSRP. Trust me, call around and you'll find that out real quick.
There are lots of people with more money than they know what to responsibly do with it. They see it, they want it, they buy it. They don't have the time/patience to scour the nation to save a few bucks (to them). It's those that are going to buy those marked up ones. Do your homework, do your research and buy what you feel comfortable paying for.
Wow, an intelligent response to this thread. This is the US, it's a free market and the dealers can charge what they want(newsflash, new raptors always go for over MSRP, same thing for hellcats, etc). So no sense in complaining about it, simple supply and demand and the fact you will always have someone who will want to be the first one on the street with the newest latest and greatest(and willing to pay a premium for that). I am willing to bet that those dealers will not end up selling for nearly that much over sticker, remember a dealer's job is to ask a high price and then a savy consumer will or should always negotiate that price down.
For $10k markup...
Couldn't anyone buy ALL the accessories, struts, springs, wheels, lift kit, badges, etc,etc, and use many other after market parts mods...
And STILL save money ??
May even have a real head turner, more so than a 'from the factory stocker' TRD like someone else has right around the corner ???
Just saying.
the paint color is what did it for me, black,silver, grey were all boring to me. Quite frankly seeing the cement color in person is what made me pull the trigger on a 4runner(this will be my 12th yota). So by the time I added all the aftermarket stuff and painted the truck, it actually made way more sense to get the TRD pro ready to go in the Unique color(probably won't see another one around where I live).
[MENTION=66316]1engineer[/MENTION]
Can we keep this on topic regarding 'waiting for a '17' instead of it turning into another KDSS fanboy/girl debacle?
I agree, It's mildly amusing to see how it always turns to that. I personally loved my 1985 Extra Cab Toy with Manual locking hubs, 22RE, open diffs, as it actually made me learn how to wheel with the truck and not rely, on Atrac, KDSS, electric lockers, center locking diffs, etc. Just a transfer case lever, 4lo locking the front hubs and figure it out rather than let the ECM/PCM modulate throttle, apply brakes, pull timing, etc.