I'm going to go out on a limb here and say there probably isn't going to be a better fuel filter than the OEM Toyota filter. You usually can't go wrong with OEM but maybe somebody will chime in and prove me wrong.
I'm not Normally a Kool-Aid pusher, and it's a dang fuel filter... metal can stuffed with paper, not exactly a complex mechanical component. You have to decide for yourself...
OEM for $39 shipped
For Toyota 4Runner 1996-2002 Fuel Filter Genuine 23300-62030 696569796326 | eBay
Or a no-name filter for ~$9 shipped (you have to reuse the bracket on your vehicle)
#23300-62030 For 95-04 Toyota Tacoma 4Runner Tundra 3.4L V6 Fuel Filter New | eBay
I replaced my original-install 1999 filter just the other day. I'm fine with OEM that'll go 20 years and 200k miles. Probably Won't do that, but overkill is fine as that difference in money isn't a big deal to me.
I wouldn’t drink Starbucks if my life depended on it. They are an anti- American company. Same with Levi’s and Nike.