Mindmaze1001
New member
I'm looking at buying a 2008 4runner. I've done my homework - Consumer Reports, Edmunds and etc. I found a car I'd like to buy, contacted Internet sales desk. Got a fax for dealers invoice. There is a $3,300 price difference on what Consumer Reports and Edmunds say is dealers invoice and what Toyota says is dealers invoice. Toyota guy says that CR and Edmunds are wrong. Unfortuantely, we can't agree on a base starting price (dealer's invoice). Now I agree that the guy needs to make a living and should make a profit, but what am I missing here? I understand there is a marketing fee and some overhead stuff - but $3300.00 right off the bat? I feel like I've had the air punched out of me.
Help me understand please!
Help me understand please!