How much are people paying for the NEW 4Runner?

I looked at 2018 SR5 premium with moon roof, Softex 3rd row, carpet floor mats.

$40719 was MSRP

Invoice was $37500. I started at invoice then $38000. Dealer would not budge or give me a counter offer so I walked.

Was my offer too unreasonable?

That “invoice” price isn’t really invoice. I got offers of $3k off MSRP all day long even in California. Request quotes online instead, i got way better deals online vs in person. Where are u located?
 
That “invoice” price isn’t really invoice. I got offers of $3k off MSRP all day long even in California. Request quotes online instead, i got way better deals online vs in person. Where are u located?

San Francisco. I don't see many 5th gen 4runners here so I can't imagine them being that popular. I see mostly current gen Highlanders.

Just looking at the online inventory on some dealer websites, I see some dealers advertising $2k off MSRP without doing anything.

While I was at the negotiating table, I was looking on edmunds.com on my phone to get the invoice price. Is there a more accurate website for invoice price nowadays? I used edmunds.com when I bought my Tacoma 10 years ago. The dealer even printed me a copy of their invoice and the edumunds.com price was pretty close. At the time the dealer gave it to me at invoice price which was about $4k off MSRP because the salesman said they make some money on holdback and bonuses based on volume.
 
San Francisco. I don't see many 5th gen 4runners here so I can't imagine them being that popular. I see mostly current gen Highlanders.

Just looking at the online inventory on some dealer websites, I see some dealers advertising $2k off MSRP without doing anything.

While I was at the negotiating table, I was looking on edmunds.com on my phone to get the invoice price. Is there a more accurate website for invoice price nowadays? I used edmunds.com when I bought my Tacoma 10 years ago. The dealer even printed me a copy of their invoice and the edumunds.com price was pretty close. At the time the dealer gave it to me at invoice price which was about $4k off MSRP because the salesman said they make some money on holdback and bonuses based on volume.
Those car sites and dealers all work together now. No one will ever tell you the flat out invoice price.
See if this dealer in Santa Rosa has what ur looking for: https://www.freeman-toyota.com/new-inventory/index.htm?reset=InventoryListing&make=Toyota&model=4Runner&year=2018&search=SUV

If they do email [email protected]

He got me a trd off road premium for just under MSRP OTD no hidden fees(just don’t get their warrnety and maintenance plan-that’s where they get you lol)
 
Received offers for the following:


#1
2018 TRD OR Premium in Black (NEW)
KDSS
Sunroof
Running Boards
All Weather Floor liners/Cargo Tray

SOFTEX Interior

MSRP is $43,134, but they are saying they will sell to me "at cost" for $40,600. Note this car has 230 miles on it...

#2
2018 TRD OR Premium in Black (NEW)
NO KDSS
Running Boards
All Weather Mats
Running Boards
Exhaust Tip
Paint protection of some kind
Sunroof
SOFTEX Interior

MSRP is $41,649, but they are offering me $38,899

This excludes about 2k in taxes, tags, fees. I am putting 15k down and trading a 2011 VW GTI with 100K miles. Both places have offered me 8K for the car.

Any thoughts? I feel like I can get lower but both dealers seem firm at this point. Any opinions, suggestions?

I wouldn't consider 230miles new. Even if its never been privately titled that is a dealer demo and used vehicle.
 
I wouldn't consider 230miles new. Even if its never been privately titled that is a dealer demo and used vehicle.

From what I've been told KDSS with moonroof in a TRD OR Premium are hard to come by. 230 miles wouldn't be a deal breaker for me but the lack of a moonroof sure would be:p
 
2018 Premium SR5 (MGM ext, sand softex int, 3rd row, sunroof, Predator bars, TRD matte black wheels)
out the door after taxes and everything- $38969.43

got trade in credit of $20000 for my 2014 Tacoma
 
2018 Premium SR5 (MGM ext, sand softex int, 3rd row, sunroof, Predator bars, TRD matte black wheels)

out the door after taxes and everything- $38969.43



got trade in credit of $20000 for my 2014 Tacoma



What was the final price without taxes fees and trade credit and where did you get this deal?


Sent from my iPhone using Tapatalk
 
From what I've been told KDSS with moonroof in a TRD OR Premium are hard to come by. 230 miles wouldn't be a deal breaker for me but the lack of a moonroof sure would be:p
I guess it depends on he area, most dealers around here have at least two setup like that. The dealer I bought mine from had 6.
 
I guess it depends on he area, most dealers around here have at least two setup like that. The dealer I bought mine from had 6.

Interesting. This is the general configuration we are looking at. Here in New England there are only 6 TOTAL with those options within 100 miles (based on cars.com)....11 within 200 miles. I guess you Cali folks are hogging them all ;-)
 
Received offers for the following:

#1
2018 TRD OR Premium in Black (NEW)
KDSS
Sunroof
Running Boards
All Weather Floor liners/Cargo Tray

SOFTEX Interior

MSRP is $43,134, but they are saying they will sell to me "at cost" for $40,600. Note this car has 230 miles on it...

Any thoughts? I feel like I can get lower but both dealers seem firm at this point. Any opinions, suggestions?

I bought this identical car, but in white and had the frame sprayed with the rust protection stuff. See this post. MSRP was $42,934 and my total price before taxes and fees was $39,784. This car only had 1 mile on it when I test drove it. I really doubt that price is "at cost" for them.
 
I bought this identical car, but in white and had the frame sprayed with the rust protection stuff. See this post. MSRP was $42,934 and my total price before taxes and fees was $39,784. This car only had 1 mile on it when I test drove it. I really doubt that price is "at cost" for them.

I bought that same configuration (MSRP was $43,119) also in white and I paid $38,670 before taxes and fees. Also had 1 mile on the odo.
 
What was the final price without taxes fees and trade credit and where did you get this deal?


Sent from my iPhone using Tapatalk

Price of car: $38919.00
Discount: -4202.00
Trade in credit: -20000.00 (mentioned it after negotiating price)
tax & tag: 1073.19

Got that deal in Kennesaw GA at Cobb County Toyota (right outside of Atlanta). Had another dealer at $36000.00 out the door (although honestly I don't think they were going to be able to deliver on that deal, manager said it was a mistake/misunderstanding, but I had it on a buyers sheet). So, I used that to go to the other dealer and told them if they matched this offer, I would sign right then bc I would rather have their MGM than white. They agreed and were great to work with.
 
Keep in mind that when you see invoice pricing, there is also the holdback which was a little over $900 on ours. Not as much as I thought it would it be but sometimes you can dip into that and then get a price that is "below" invoice. Depends on how bad they wan't to move it. From our experience in the Portland area, TRD's were going for "invoice" + and not below...
 
I puzzled how some people can get $5k off MSRP. I'm struggling and the best i can get is $2400 off MSRP.
I only deal online for both of my recent purchases, agreed on price, and then finalize it at the dealership. I got $6000 off MSRP for mine. It did however take 1.5 months of negotiations but I was in no rush and they knew it. Got the exact interior/exterior colors I wanted on a special order and had to wait 2 months.

If you're not in a rush, show your interest and let them call you.
 

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