How much are people paying for the NEW 4Runner?

2020 TRD Off Road Premium with KDSS. I paid $45K OTD at San Francisco Toyota back in June. I emailed dealers from Sacramento, Bay Area, and as far south as Los Angeles and that's the best I could get it. Mine had the moonroof and all weather cargo mat pkg.
 
2020 Limited Nightshade

2020 4Runner Limited Nightshade, Midnight black, 4WD, touch keypad entry, Nightshade running boards, all-weather mats, front window tint, toyoguard platinum, clear coat protection (door cups and door edging). $46,250 + TTL. I used both TrueCar and Costco Auto Buyer Program, Went with Costco dealer and worked down a better price.
 
2020 4Runner Limited Nightshade, Midnight black, 4WD, touch keypad entry, Nightshade running boards, all-weather mats, front window tint, toyoguard platinum, clear coat protection (door cups and door edging). $46,250 + TTL. I used both TrueCar and Costco Auto Buyer Program, Went with Costco dealer and worked down a better price.

I'm not a member of Costco, but I'd certainly buy a membership to get that price. I'm not familiar with the Costco Auto Buyer Program. As a Costco member, is Costco helping you get a better price through your local dealership? Who did you purchase your vehicle from? Thanks in advance!
 
I'm not a member of Costco, but I'd certainly buy a membership to get that price. I'm not familiar with the Costco Auto Buyer Program. As a Costco member, is Costco helping you get a better price through your local dealership? Who did you purchase your vehicle from? Thanks in advance!

blurbs straight from the Costco site...

As a Costco member, you receive significant savings with low, prearranged pricing plus all applicable manufacturer incentives. Ask to see the Member-Only Price Sheet for your personalized breakdown.

Costco Auto Program connects you with one of 3,000+ approved dealers nationwide. The dealers are vetted and trained before they are allowed to assist Costco members, and mystery shoppers ensure the dealers continue to provide a transparent buying experience.

When you click on their link, it takes you to another site that matches you up with an approved dealer after you've selected vehicle, trim, color, etc. I myself have never used it, but I am a Costco member.
 
The Costco dealer, Springhill Toyota in Mobile, AL, was excellent to work with on pricing. They emailed me a price and then I shopped around. Since it was new car purchase, I emailed 4 different Toyota dealers with the model I wanted and the TrueCar dealer was $2000 more than the Costco dealer. I negotiated the Costco dealer price even lower and they didn’t give me the run around with all the dealer add-ones. They just gave me a price via email, so I knew the exact price. I haggled 3-4 times via email and then went to the dealership to finish the paperwork in about an hour. You also get a 50% off coupon For an accessory after you complete a Costco survey and I used it to buy a cargo cover from the dealer. I would definitely recommend Costco’s Auto Buyer Program. I hope that helps!
 
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Hi everybody!

I sold my ‘18 last year and I’ve really missed my 4Runner. I’m looking to get a 2021 Trail when they come out.

I’m on the east coast of VA. Anyone had a good experience and bought at a great deal around Hampton Roads?

When I got my ‘18 I lived in Richmond and drove up to Koons near DC. Now, that dealership is much further away. If I have to make the drive for the best price I will, but I do have a 1 year old now.
 
This is from the WSJ (paywall) Car Sales Are Down Almost 20%, but Prices Are Setting Records - WSJ

Bob Carter, Toyota Motor Corp.’s North American sales chief, said the Japanese auto maker is benefiting from the higher pricing, despite the recent drop-off in U.S. sales, and trying to produce more of the lucrative SUVs and trucks that are in high demand right now.

“I’m building all the 4Runners, Highlanders, RAVs, Tacomas and Tundras I can possibly build,” Mr. Carter said.

(means supply is tight, may not be able to find too many deals).
 
$43k otd

Location: Phoenix
2020 ORP in Magnetic Gray w/ Moonroof
Dealer Installed: Tint, Door Edge Guard, All-weather mats

$43K OTD (this includes TTL) through Costco Auto Purchase Program
 
Olympia Toyota

2020 TRD Pro Army Green

$49,310 (no optional equipment)
$1,120 Delivery, processing and handling

$50,430 + TTR
 
in december of 2019, i went through the costco program and i was able to get about 10% on my 2020 SRP. this is in so cal. and i looked around at a lot of dealers. if you can get better than 10% off the MSRP, i say go for it.
 

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