I don't want to pontificate because I don't want to be seen as the dude leading the crowd with pitchforks and torches. So I'll keep this brief. The internet is awesome, it's also horrible, super duper friggin horrible. Specifically it allows us to dump a ton of information on the internet without context. The reason we have teachers is because they provide information in context for us to learn.
The problem with the internet is that without vetting or context, everyone is in a rush to just PRODUCE information without figuring out if it's either good information, or presented in a proper manner. The cool thing about places like Moab is that every single trail has at least a half dozen 1:1 recorded videos showing every single turn, drop, ledge, etc, allowing you to know what you're getting into before you go. I remember watching the video for Moab Rim about 30 minutes before I was gonna go, and said, "yeah nope, I'll ride along with someone else, not gonna risk my vehicle on that one."
In the larger context, we have access to SOOOO much information, great trail data, geotagged photos of campsites, and people now can find out about that information and go to those spots. It used to be that you'd only find the best spots from word of mouth, and those people giving out the information would be the gate keepers of those areas. Obviously, you can say that's elitist, and free range information is the great equalizer. The push/pull of living in the modern digital era is there's no gate keepers anymore. Anyone can go pretty much anywhere. And it's up to us as a community to evaluate information and say "nah brah, don't go where he's going and doing what he's doing, that's dumb." Unfortunately for everyone in this thread saying "that was dumb of them to do," there's 1000x more people out there who watched it who will think "oh he did that I can do that too."
I don't have a good answer for the problem. I'm glad more people can see these places, but more people doing dumb stuff eventually prevents EVERYONE from having access. Moab is a truly magical place. Divorce yourself from the wheeling aspect, and realize you're sitting in what was once part of the ocean, then a massive lake, and now is like the Dr Seuss' playground of geological mystery. There's stuff there that's mindboggling weird, forged by time, erosion, and pure persistence of nature...that we get to friggin DRIVE ON!
The same goes for places like the San Juan mountains. Trust me, Black Bear Pass is a puss ycat of a trail if you don't drive like a goober, but the new money of seasonal home owners in Telluride despise motorized vehicles on what IS a jeep trail, and if they could close it down to anything but foot traffic...by god they would.
We have to be good shepherds on these trails, we truly do.