Well true, that is just an extension of the shopping cart.
Take the goofballs the made the video at the beginning of this thread for instance. Each of them literally dropped 20+K worth of stuff just into the trucks, plus thousands of $$$ more for all the crap to go in it, dress up the part of some spec ops dudes (because I guess that is what you do when your home from your job, you just keep like you're working, I guess?) go act like know-it-alls for a camera, spread wrong information, I guess trying to justify how much money they spent trying to look cool, while tantalizing a few more people with all their goodies and perceived knowledge of awesomeness, that for who knows why want to be just like them, and off to rack up the credit card.
Side note minor rant, this whole survive in the wild thing, for the most part pretty much not really a thing when a hospital, gas station, more humans in 90% of our wonderful country (and neighbors) are within a phone call, radio, walking distance. It is of course good to have solid first aid/first responder, off-road driving, trail finding/navigation but the whole Red Dawn guns up the wazoo for post apocalyptic take over BS is for the birds (BTW I am not anti-gun, I have a few of them myself, I am anti-idiot gun owner)