There's a sticky in the 5th gen section that lists links to how-to's to all sorts of projects including painting/pastidipping the front emblem.
But anywho, I used a trim removal tool ( small screwdriver will work, just don't scratch the surround) at about 10 o'clock on the emblem and pried up. You feel it give and it will pop right off.
I plasti dipped my and has held up great so far but you could always paint it as well.
Good luck. Super easy mod, hardest part is watching the paint dry lol.
- Jeff