meh it's the same way with any new generation of vehicle, it takes a few years for people to be willing to start wheeling them and making them look mean,
i thought the same thing about 3rd gen owners when they first came out, well of course i was driving a jeep then but hey you get the idea, the only cars of the newer generation that get the proper "pimping" are cars like yj's and tj's and things of that sort, well that and f-250's owned by fools, imo, give it a few years when their not 40K to own and you'll start seeing more hardcore people coming through.
side note, never ever in my whole life have i or will i ever buy a brand new car off the lot, well unless it's a veyron or something of that caliber, and if i could afford that i don't think money would be a issue anymore. so to me anyways paying 40K on a truck then start lifting it and locking it for wheeling , is just stupid, your either stupid with your money or stupid for caring what others think about you, as in look at me 2010 runner lifted locked and slammed in to rocks, the only 40K+ car i would take from teh lot to the trail would be say like a rubicon or a unimog, like this
another one
MAXIMOG VEHICLE
and another sweet one i have my eyes on
http://www.unicat.net/pdf/EX37-IvecoDaily4x4-exposee-en.pdf
(i would own 5 of these before a veyron, but if i was ever to get a dream street car it would be the veyron or a billy gibbons car (he has alot of cool ones lol) i like the Copperhead Ford coupe, and the '48 Cadillac Sedanette mostly.))