I would firmly disagree with that, especially the part in bold. If you read up on the overlanding/offroad culture in Australia, South Africa, parts of Europe and other regions, you'll see that the diesel is almost universally bought by those enthusiasts because of its fuel economy, long-term reliability, and carrying/towing capacity.
There are certainly some who use them as work trucks, but that doesn't seem to be the main reason for their popularity.
Jeep is selling diesels in the US, maybe not as much as they'd like, but then again who is in the market for a car-based luxury crossover with a diesel...I think they put the diesel into the wrong platform. The Wrangler would have been a much better and more logical application for their diesel engine.
And as for diesels not selling, I think you should look at Ram's and Ford's diesel offerings...they seem to be doing just fine.
Diesels historically had a hard time making headway in the North American markets for 2 reasons:
1) They used to be dirty and unrefined.
2) Gasoline V-8's have always had the homefield advantage due to nostalgia, visceral feel, high-end power which appeals to a lot of buyers.
With the rising emissions regulations and concern over pollution, V-8's have been on a steady decline over the last few years (with the exception of work trucks and high-end performance cars). For people who want the torque/grunt and towing capacity of a V-8, but better mpg and more eco-friendly...modern clean/efficient diesels offer the best option. American and now Japanese pickup's have already bought into this line of thinking and it's only a matter of time before BOF SUV's follow suite.
Edit: for the record, I also see turbo-charging as a possible option for gas engines. I have yet to see anyone put out a turbo-gas powered body-on-frame SUV, so I guess we'll have to wait and see what they come up with.