New Bronco on the Rubicon

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IIRC early on a Toyota factory driver took an FJCruiser through the Rubicon also.
 
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IIRC early on a Toyota factory driver took an FJCruiser through the Rubicon also.

They did, it was in the FJ magazine. They had a rock stacking team with them and I think the truck was so armored it sat 1" low on the stock suspension.
 
They did, it was in the FJ magazine. They had a rock stacking team with them and I think the truck was so armored it sat 1" low on the stock suspension.

Trail Teams wasn't just a badge, Toyota actually had a team of people who would take FJCs on trails and help organize trail runs back when they at least pretended to care about the 4x4 community.
 
I think a lot of people will abandon Toyota for a Bronco.

Toyota does not care about 4Runner or Tacoma owners and the 4x4 community at all. They just sell many minivans (4Runner) and pickup trucks for midgets.
 
I think a lot of people will abandon Toyota for a Bronco.

Toyota does not care about 4Runner or Tacoma owners and the 4x4 community at all. They just sell many minivans (4Runner) and pickup trucks for midgets.
Not me. Bronco doesn't interest me at all from a buying standpoint. I applaud Ford for doing it, but it's not for everyone.
 
I get it, but the same can be said about the 4Runner. And i believe a lot of people are bored with it.

Who is bored? Potential customers or owners?

Sales are still strong for an old geezer. What does that tell you?

Loyalty is still excellent. People buy 4runners over and over again. Just look at this thread that was created last night: Miss my 4R, buying another one.

The aftermarket support for 4runner is pretty good...maybe not on same level as Jeep, but still pretty far ahead of most other SUVs. You can find sliders, suspension kits, armor, and other parts from many vendors.

You know where the Bronco will hit the hardest? Jeep owners! Many Jeep owners will flock over to the Bronco. 4runner owners? Sure, there will be few that want to test the water...but i don't see any major shift.

Remember, the extremely capable (and highly aftermarket supported) Jeep Wrangler Rubicon has been around for almost 2 decades...it has NOT hurt 4runner sales all that much, if at all. What makes you think Bronco is any better? Is the Bronco any more reliable/durable than Jeep? I doubt it. Both just suck in that arena. Is the Bronco cheap to own? Not really...in fact, i think that MSRP is higher than Jeep and Toyota offerings. What has Ford brought to the table that we have not seen before?

Or take Chevy ZR2 Bison. Amazing specs. Enthusiasts drool over it. But has it really hurt Toyota Tacoma sales? Has it hurt Tacoma's resale value? Has it hurt Toyota loyalty among its customers? Has it hurt Tacoma's aftermarket support that is probably 2nd to Jeep??

They just sell many minivans (4Runner) and pickup trucks for midgets.

I thought that your post above was a joke...but you were serious?! :noidea:
 
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Who is bored? Potential customers or owners?

Sales are still strong for an old geezer. What does that tell you?

Loyalty is still excellent. People buy 4runners over and over again. Just look at this thread that was created last night: Miss my 4R, buying another one.

The aftermarket support for 4runner is pretty good...maybe not on same level as Jeep, but still pretty far ahead of most other SUVs. You can find sliders, suspension kits, armor, and other parts from many vendors.

You know where the Bronco will hit the hardest? Jeep owners! Many Jeep owners will flock over to the Bronco. 4runner owners? Sure, there will be few that want to test the water...but i don't see any major shift.

Remember, the extremely capable (and highly aftermarket supported) Jeep Wrangler Rubicon has been around for almost 2 decades...it has NOT hurt 4runner sales all that much, if at all. What makes you think Bronco is any better? Is the Bronco any more reliable/durable than Jeep? I doubt it. Both just suck in that arena. Is the Bronco cheap to own? Not really...in fact, i think that MSRP is higher than Jeep and Toyota offerings. What has Ford brought to the table that we have not seen before?

Or take Chevy ZR2 Bison. Amazing specs. Enthusiasts drool over it. But has it really hurt Toyota Tacoma sales? Has it hurt Tacoma's resale value? Has it hurt Toyota loyalty among its customers? Has it hurt Tacoma's aftermarket support that is probably 2nd to Jeep??



I thought that your post above was a joke...but you were serious?! :noidea:
His post is a joke because he thinks the latest mall crawler is going to make sensible responsible Toyota buyers jump to what is hot. The hot blonde comes over and gets naked in your hot tub you might try it out but if your smart you stick with the wife who actually cooks and is the mother of your kids...lol
 
The 4Runner has done well the last few years, but that's likely driven more by growth in the segment than differentiated offering. They're bleeding market share to Jeep and now getting outsold 2-to-1... which is shocking. How does one get outsold by Chrysler?

Jeep Wrangler annual US sales:
2005: 79,017
2010: 94,301
2015: 202,702
2019: 228,042

Toyota 4Runner annual US sales:
2005: 103,829
2010: 46,531
2015: 97,034
2019: 131,864

Jeep sales have grown by ~+200% while the 4Runner is up by only ~+30%.

What happens when a modern automaker comes in with a platform that meets or exceeds on power, user experience (manual tranny), off-roading ability, interior features and legacy? They're going to gobble up market share and the 4Runner is going to get smoked. Would not be surprised to see 2022 4Runner sales below 80k.

And the tired and true trope of "reliability" likely becomes a non-starter with the 4Runner 6G in the context of increasing CAFE standards. Toyota will likely need to take some bold moves / risks in order to drive mileage higher. This will result in bugs and reliability hits until they get it dialed in.
 
The 4Runner has done well the last few years, but that's likely driven more by growth in the segment than differentiated offering. They're bleeding market share to Jeep and now getting outsold 2-to-1... which is shocking. How does one get outsold by Chrysler?

Jeep Wrangler annual US sales:
2005: 79,017
2010: 94,301
2015: 202,702
2019: 228,042

Toyota 4Runner annual US sales:
2005: 103,829
2010: 46,531
2015: 97,034
2019: 131,864

Jeep sales have grown by ~+200% while the 4Runner is up by only ~+30%.

What happens when a modern automaker comes in with a platform that meets or exceeds on power, user experience (manual tranny), off-roading ability, interior features and legacy? They're going to gobble up market share and the 4Runner is going to get smoked. Would not be surprised to see 2022 4Runner sales below 80k.

And the tired and true trope of "reliability" likely becomes a non-starter with the 4Runner 6G in the context of increasing CAFE standards. Toyota will likely need to take some bold moves / risks in order to drive mileage higher. This will result in bugs and reliability hits until they get it dialed in.

The CAFE = Corporate Average Fuel Economy. The standard requirements are not achieved from a single vehicle. No way am I going to give my hard earned money to FCA. They have a long way to go to get my money.
 

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