Got my new 4R two weeks ago...2012 Blizzard Pearl Limited 4X2 w/tan interior. Had 34 miles on the odometer. From the sticker:
Mfg suggested price 38,595.00
Optional Equip - Entune Display (0.00), Sliding Rear Cargo Deck (350.00), 50 state emissions (0.00), Limited Grade (0.00), Special Color (220.00), Delivery, Proc & Handling Fee (895.00)
Distributor Suggested Retail 40,060.00
Distributor (Gulf States Toyota) Installed Options - Mud Guards (109.00), Premium Carpet Mat Set (225.00), Ball Mt (60.00), Cargo Cross Bars (185.00), Alum Running Bds (649.00), VIP Sales Follow up (0.00), 3M Paint Protection Film (299.00), Vehicle Shield Pkg (379.00), Full Tank of Gas
Total Distributor Suggested Retail Price 41,966.00
I had the dealer add pinstriping (149) and window tint (229).
Total Price w/all options - 42,344.00
Total price I negotiated (excl TTL) was 38,839, so I paid about 8.3% below sticker. Not quite 10% but I was happy with the price...my dealer beat everyone else in the DFW area by several hundred bucks. I also got 2.9% financing for 48 mos. and got $13.5k for trading in a 2007 SR5 w/107K miles.
And I LOVE my new 4R...awesome vehicle!