Didn't go all out in my 4runner like trigger did. I did in my prev car, a subaru, but was lazy this time and its a much bigger car. I used sound deadener showdown products (looks like he retired).
Did all 4 doors, tailgate, roof, sides, just not floor panel and front firewall.
CLD tiles 80mil butyl and 8mil foil to cover about 30-40% of the surface area and straight up butyl itself to stick between support bars that came really close to any sheet metal. Closed cell foam as a decoupler. Then used 3M thinsulate in the doors, tailgate, and roof instead of MLV (mass loaded vinyl) for sound reduction.
The CLD or any butyl type product (dynamat, secondskin, etc.) is great for reducing vibration and enhances the sound quality from any speakers, including the stock ones. You really need a heavy barrier like MLV to really block the sound. I was able to get my hands on 3M thinsulate for cars so I went mostly that route for the 4runner.