Ok, I may be wrong, but here is my understanding. You are right, Curb weight is the weight of the vehicle, with all the necessary fluids. But it is an important number when trying to understand Gross Vehicle Weight Rating.
This is my understanding of GVWR (from the net)
" A gross vehicle weight rating (GVWR) is the maximum weight value of a vehicle as specified by the manufacturer. The GVWR includes, but is not necessarily limited to, the total of the weights of a vehicle's chassis, body, engine, engine fluids, fuel, accessories, driver, passengers and cargo.
Now, the yellow sticker the OP mentions, I think, refers to the GVWR.(even though he said GVW) If that is the case, any options or changes (probably done at the port, as in my case which I referred too in my example) which increases weight, reduces the amount of passenger and cargo weight one can add, according to the manufacturer. This then, reduces the GVWR. (Which is what my sticker stated....)
As I understand it, if a vehicle comes from the factory with a curb weight of 5K, but a GVWR of 7K, it can hold 1 ton of people and cargo. However, if certain options (non suspension, frame, tires, brakes etc) are added, and those options add weight, lets say 200lbs, now the curb weight is 5200lbs, but the GVWR will only be 9800 lbs. (Additional 1800lbs of people and cargo).
As stated above, if changes are made to tires, brakes, frame etc....enough to effect the incomprehensible formula (incomprehesible to all except of the brilliant engineers on this forum), then you might still be able to achieve the original 1 ton payload results.
My understanding is that just by increasing the load capabilities of the tires will allow a substantial increase in GVWR.....at least that is what I was told.
So, if the OP's sticker really stated a "REDUCTION" in the Gross vehicle Weight, then he should be able to "INCREASE" the weight of people and cargo by 9 lbs. (GVWR) Time to go to Dairy Queen!
Be Safe.