Not trying to be confrontational in anyway but I couldn't disagree more with this statement. Maybe justifiable in hard-packed/icey snow, I would also agree that a skinny tire with siping will perform best. I can't say I've ever seen a truck on narrow tires go farther down a trail than that of one on wide tires. Despite some of the "facts" and MS Paint drawings, I am still bias. And if airing down to 15 PSI shouldnt be considered "airing down", I don't know what is. I will tell you that I have seen wide tires in deep snow go a hell of a lot farther down the trail, than an equivalent sized tire that is more narrow.
But if you don't ever find yourself in that type of terrain where flotation is important, by all means, go narrow. It will be a quieter tire (apples to apples in regards to tread pattern) and get better fuel economy. Again goes back to my statement about being honest with yourself and your uses. I just really really don't like the statements in that article saying a skinnier tire is best for all offroad conditions. It is absolutely NOT... How many King of the Hammers trucks do you see on 255's?
Wheel offset will be the key in terms of if and where you will rub the tires. I'm willing to bet you can run a 285 on these without lift with proper wheel specs and some good plastic trimming.

Might throw the 35's on the 4Runner this weekend with no lift and see where the problem points are!