Derek is one of the better automotive bloggers out there.
Most of his assertions in the article were spot on and paint a picture that the 4Runner is quickly becoming last of a dying breed--and that the reason most SUVs these days are crossovers because no one will drive them off road EVER.
I blame the decline on the initial popularity of these things in the 90s as status symbols. People who had no reason to buy an SUV were buying them, and wanted garbage like car-like amenities and handling.
I'm still interested about Toyota's "commitment" to BOF while pruning off their BOF offerings.
Toyota probably included luxury trims in the 4Runner and LC for mass market appeal. Everybody, even off-road enthusiasts, enjoy car-like amenities, and everybody enjoys a car-like ride until you take it off-road. The problem is, most people can't afford multiple vehicles, so they buy something like a 4Runner to be their everyday driver and weekend warrior, and because it's their EDD they want creature comfort.
Other people (affluent people), want a luxury car that can tow their toys.
What kills me is that as time goes on, the ground clearance shrunk and yet the size of the vehicle grew. They're trying to paint with too broad a stroke when it comes to their SUVs. The 4Runner is a giant SUV now.
And this is just my take, but Toyota really could have hit a homerun with the FJ Cruiser, but fell far short. The premise was spot-on, but the details sucked. To me it's an example of a marketing blunder: why in the world would they decide to make a true off-road vehicle with good ground clearance and good angles, yet then offer the thing in vibrant, almost childish colors and with a cartoonish sort of look? And why give an off-road vehicle (why give ANY vehicle) piss-poor visibility? It's as though they were attempting to appeal to the enthusiasts who enjoy the outdoors and appeal to teenage girls at the same time.
They tried to be different and clever and cunning with the looks of the thing. Blah; that's not what we want. If they wanted to be clever, why not give it a turbo 4 banger, or, even better, how about a turbo diesel? Make it tough, capable, and reliable with almost bland good-looks (and good driver viability) with a turbo 4 cylinder diesel... they would not have been able to produce them fast enough to meet market demand.
Sorry for the rant.