What a complete jackoff that guy is for his BS story. He might have been motivated by money (a potential lawsuit), but what about the way he's helping other Toyota owners (especially Prius owners) to lose resale value in their vehicles? The media isn't helping either, and I can only imagine how resale value certain Toyota models have lost because of this media firestorm.
Just ask anyone who remembers the Audi 5000 ordeal back in the 80's. Owners couldn't get shit for those vehicles after all the media hype. They practically gave them away when it was time to sell them or trade them in for a new car.