Look man, regardless of when you buy a Toyota or what kind of Toyota it is, plan on paying from 10% off of list to full list price+, depending on the dealer, geographic location and vehicle. That's OTD price. There is no need for a thread or multiple threads or even multiple responses. That is what you can expect. Seriously. If you go back through the nine million posts in the two hundred thousand threads that is what you will find with 99% certainty. Nothing has changed deal-wise since 2010 regarding the price you pay and your deal making skills with Toyota. So if a new 4Runner of any type lists for $40K, 99% of the time you will pay between $36K and $40K+TTL. I know this is not the sexy way to answer the post but it is the factual way.