Pay for a good one. This one is in the $40 range:
Rugged Ridge Heavy Duty Reinforce Nylon Recovery Straps - JCWhitney
I wouldn't get anything below 30k lb capacity. Also good idea to have D rings and/or D ring for hitch unless your strap comes with hooks.
I've always wanted to try one of these (as seen on top gear):
Keeper STRETCH-N-SNATCH STRAPS - JCWhitney
Straps can be found lots of places, online of course or since you are in KY, Tractor Supply has some decent ones.
You don't want a strap with hooks on it. Those can be dangerous.
Are you looking for a tow strap or a snatch strap? One is more elastic than the other.
I've also heard straps with hooks are a no no.
I actually haven't gone in a while but when I do usually down near the Gorge/Slade area. Most of the time I spend down there though now is riding along in my buddy's Jeep (I love the 4Runner, but it wouldn't keep up with what he is doing unless I got a lift). I'm down in MS for most of this year so I'm hoping to find some trails around here.
x3 :nono:
I picked this one up at Harbor Freight just to have in case of an emergency. Obviously not the highest of quality, but a whole lot better than nothing.
2" x 20 Ft. Heavy Duty Tow Strap