This is a quote from from the FJ forums today. I am a member and sponsor, and YES we are buying an FJ this summer from Oregon... Buy the FJ guys bagging on the 4Runner is like telling your dad his DNA is Crap and yours is way better.
Sales have been steady for the last 4 years but dropped significantly from the 2007/2008 years:
Toyota FJ Cruiser - Wikipedia, the free encyclopedia
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First off, I can't see them doing the FJ treatment to the 4Runner. The 4Runner has turned into a city-fied SUV with a wheelbase that is too long and overhangs that are too long to give decent approach/departure angles. For as hard as it is to justify banging up a ~$32K FJ, can you imagine anybody wanting to tear up the wife's $40K+ 4Runner?
Secondly, they are just starting to sell the FJ in more markets around the world (Middle East, Australia), and the cheapest way to do that is to continue to sell them a vehicle that they don't have to do any extra work to make.
The standard car refresh cycle is 3-4 years, so "industry people" who look at the FJ and see no refresh in ~6 years start to question why. But as has already been said, the FJ is not a regular car, it's like the Jeep. And the best way to keep the aftermarket support strong (and I told the TRD folks this at last year's Summit) is to STOP MESSING WITH IT.
Hopefully Toyota listens. Maybe they won't, who knows. But all I know is, if the next FJ has a turbo-diesel engine, soft-top and half doors then I'm gone :rofl: