1engineer
Moderator
Did I say that units sold is the only metric we can use to understand the ’14 market? If so, that would be silly. I provided all those sales statistics just to put the market into some context. The fact that the T4R is up 46% in ’14 is impressive, but so is the the RAV4 increase. And don’t forget that “successful” percentage point sales increases are inversely correlated to market share. Heck, the Lexus GX increased by 127%, but no one is dancing a jig.
As far as “break even” points and CAFE standards, I’m sure you’re not trying to suggest that Toyota gives away their RAV4s at cost so they can make a profit on their T4Rs.
Not at all. I was just really responding to your last paragraph and also to [MENTION=99702]jrandom[/MENTION]. I meant that selling a proportionate mix of vehicles is much better than depending on one big seller that is not really efficient.