Disclaimer, I didn't click the link.
I got my 2003 Limited V8, 4WD, w/ XREAS for a few hundred bucks over $34k... This was in Dec 2002 (though I did the buying/negotiation in Nov.)
The economy was bad and I dealt with the dealership via e-mail. In fact, their price came in $400 under my lowest price, I got bold and told them to knock off $500 and I take it, they did. Sucker had less than 3mi on it (in fact, I think it was 1.4 or something like that, but that was a long time ago). Rolled in with cash, no trade-in. An ex worked for the dealership (didn't know that at the time) and she said they made about $50 on the truck, including what they get back from Toyota.