2010 T4R Limited for $34K

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Disclaimer, I didn't click the link.

I got my 2003 Limited V8, 4WD, w/ XREAS for a few hundred bucks over $34k... This was in Dec 2002 (though I did the buying/negotiation in Nov.)

The economy was bad and I dealt with the dealership via e-mail. In fact, their price came in $400 under my lowest price, I got bold and told them to knock off $500 and I take it, they did. Sucker had less than 3mi on it (in fact, I think it was 1.4 or something like that, but that was a long time ago). Rolled in with cash, no trade-in. An ex worked for the dealership (didn't know that at the time) and she said they made about $50 on the truck, including what they get back from Toyota.
 
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oh, a disparaging 5th gen comment from uneek, haven't seen one of those before.

And now you have. ;): But hey, it's a great deal for anyone looking for a 5th.

Trucks and SUVs aren't selling themselves, if Toyota was knocking $10k off a Tundra shortly after its debut, what's $7k on a 4Runner. Some people got 2008s for a great deal in '08, so it wasn't a left over, etc. to get that discount. Quite frankly, I wish I bought my 4Runner in '08 saving $5k easily and getting the VSC off button.
 

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