2014 4R sales totals - record month

dekeman

New member
Surprised Greg [MENTION=66316]1engineer[/MENTION] hasn't beat me to this!
Record month for 5th Gen.

USA
Dec 4Runner sales: 8144 (record); 76,906 for the year.

CANADA
Dec 4Runner sales: 297 (up 5.3%); 4,022 for the year (up 29.3%) Also a record year since 2002.

Who said the BOF SUV was dead?!
 

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Curious how the sales break out across the different models. I like to see how consumer behavior looks over time.
 
By model sales would be very interesting, but I don't have easy access to that level of data. Maybe Greg does?
 
see what happens when toyota starts advertising for the 4runner... until 2014 i rare haif ever have seen a commercial for a 4runner.
 
They sold the heck out of the 4th Gens. Too many ignorant consumers buying the competition which has increased dramatically.
 
Toyota has never earmarked much of an ad spend for the 4R. Doubt that will change while the good times roll.
 
The new Taco, revealed next week in Detroit, might pull a few buyers from 4R.
I'll post a few pix from the show.
 
I saw a new 2015 Tacoma is the famous Toyota Red today. My God was it nice looking. I love that red, wish they used it more.
 
I hope the other manufacturers that switched to unibody designs regret it! Sucks to see so many companies turn their former SUVs into generic station wagons. Becoming even harder to even tell them apart. Nissan has been threatening to drop the only other body on frame - Xterra. The Pathfinder has already been castrasted.

Hope the strong 4R sales will convince Toyota to keep it as a capable truck based SUV!!
 
I was going to ask a similar question; is this enough evidence and market share and revenue to have Toyo keep the BOF platform for a few extra years?

Nissan can do what they want. one reason they dropped their other SUVs was also because of the massive problems that they had with the previous gen xterra/pathfinder/pickup tranny-engine coolant issue. It seems they only put effort into building one or two vehicles really well, the rest are just out there to make a buck, be dayumed how it runs over time.

It also might be, Toyo is similar to Suzuki and their GSXR750 sportbike. Years ago all of the other manufacturers made a 7500cc sportbike, but Suzuki's was clearly the best year after year. Then one by one all of the other makers dropped theirs, to make either a smaller bike or a larger one. But Suzuki still makes their 750, which at times has been called the 'perfect' size.

Toyo must feel similar on some level. other makers are dropping their off road, tougher-than-most creations to sell to soccer moms, and that's just fine. but Toyo continues to make a platform that can be considered pretty much 'perfect' on alot of levels. I dont intend to take mine off road, but i didnt buy it for that. i bought it to handle my winter driving and to be as tough as nails over a solid 10-20yr lifetime.

What i do wonder however...how is it Austrailia & Africa can have a BOF platform to bounce around in the open country, yet the USA, which has almost as much of that same environment, keeps loosing these vehicles yr after yr. With the FJ now at end-of-life, the continued whisper that the GX will be gone soon, and our beloved T4R is next at some point down the road.
 

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