You CAN get a 2013 Trail for around 35K with KDSS and
NAV / Entune Radio. However there's a trick to it.
Counter to most other manufacturers, Toyota offers incentives on a regional basis only. A few days ago some areas of the country were given an unheard of $2,000. rebate on the 2013 4Runner...including the Trail model. I found out one of the areas was Central and Northern California.
I live in So Cal, but found a silver Trail with KDSS, NAV, and carpets at a dealer in Sacramento. They had run an ad aggressively pricing the $40,950. vehicle at $36,750. When I asked them about the rebate they weren't even aware it was available. I could be wrong, but although they didn't say it I got the very distinct impression they wouldn't have offered that discount had they known about the rebate.
I flew up yesterday morning and drove back 434 miles door to door averaging a very surprising 23.82 MPG (based on actual miles / gas to fill up, not the computer). In California at least, they tax you on the "purchase price," sans rebates. So I paid sales tax on the $36,750., then the $2,000. was applied as a down payment. Final price $34,750.
As much as I love my 2009 Sport 4X4, I can't believer the extra interior room and more practical off road design of the Trail. Good luck whether you buy a 2013 or the new design 2014. In either case I'll bet you like it...I sure do.