I work in Ford's Benchmark Center, and I can tell you up front that the Bronco is not meant to face off directly with the Wrangler. There isn't a new vehicle that could come out that would take enough of the market away from it to be successful, there's too much of a following and the aftermarket is massive. It should be more like the Raptor is designed; a baja/desert runner but a SUV. Ford put the Raptor in a niche market and would be smart to do the same with the Bronco. There really isn't another SUV that's body on frame that fits this category.
I can't say much else about the Bronco for job security lol
Now that being said, as far as Ford reliability/quality goes if you're not buying one of the trucks you might as well flip the coin on reliability/quality. There's a reason I bought a Toyota product and not a Ford...
I can't say much else about the Bronco for job security lol
Now that being said, as far as Ford reliability/quality goes if you're not buying one of the trucks you might as well flip the coin on reliability/quality. There's a reason I bought a Toyota product and not a Ford...