I just bought a new 4runner last night, but I almost got a 2011 pilot instead, it came down to the wire. Pilot has 1.9% and I got 3.75% on the 4R (both for 60mos). I was going to get an all black Pilot LX for invoice, about $26,200. Black cause you don't see all the black mirrors and side strips on the LX model. My heart and history is with Toyota though, and I love the blizzard pearl white especially cause I park outside. So I got an SR5 with basically only the bluetooth radio and cargo net and crossbars for $500 under invoice, an even $29k + tax/lic. The last thing that swayed me is the forums. The guys on piloteers.org are a bunch of dweebs talking about lame things, i much better related to the guys on this forum lifting and off-roading and modding etc. No regrets so far with 30 miles on the odo! I bet I get better gas mileage than a pilot too, deeper research lead towards those pigs gettting 13-14 MPG in the city whereas the 4R will prob get 16-17. I was able to fit two cars seats in the back, with room for a 3rd adult, so I didn't need a 3rd row after all. I'll post pics of that soon.