Below are Toyota of Dallas prices (web order or walk in store price) compared to my local Toyota dealer...
http://www.toyota-4runner.org/3rd-gen-t4rs/184398-disappointing-local-toyota-dealer-trying-almost-double-prices-parts.html
Atkinson Toyota in Bryan-College Station, Texas is trying to almost double the prices on OEM Toyota parts. Prices below are compared to Toyota of Dallas. At Toyota of Dallas you can get these prices on their website or in the store, so these aren't just internet prices.
PCV Valve 12204-62010
Atkinson Toyota - $14.69
Toyota of Dallas - $7.63
PCV Grommet 90480-18001
Atkinson Toyota - $8.84
Toyota of Dallas - $3.77
OEM Fuel Filter 23300-62030
Atkinson Toyota - $49.60
Toyota of Dallas - $30.07
TRD Oil Filter PTR43-00080
Atkinson Toyota - $17.72
Toyota of Dallas - $9.30
4th Gen Nozzle Upgrade 85381-35090 (price for each)
Atkinson Toyota - $26.72
Toyota of Dallas - $13.87
When they gave me the total over the phone I initially thought that they had screwed up the order. Of course I knew that they were gouging me on price when they gave me a $17.72 price for the TRD filter - these are $9.30 everywhere.
Anyway, I had all of my color-coded price research with me and I think that I caught them off guard. I told them that there was no way I was paying almost double for the same exact part. They ended up adjusting the prices to $1 or $2 more than the Toyota of Dallas price. For convenience I was willing to do this and actually I came out ahead when you calculate what shipping would have been from Toyota of Dallas.
This is disappointing because I would like to use my local Toyota dealer when I need them, but now I don't trust them. How many unsuspecting women (sorry, but I think that a woman not familiar with cars is more likely to pay $17.92 for an oil filter than a guy) go to the parts counter and simply pay the price on the invoice?
This isn't right - Toyota USA shouldn't let dealers do this. I'm fortunate that I did my research. Does anyone else have a local dealer trying to do this?
I also bought the OEM Toyota 90915-YZZD3 oil filter for around $4.00 - not sure which one is best at this point.