Here's the thing though: Dealers will only gouge you if you LET them. Quite a few years back I discovered a little gem called Carsdirect.com (Disclosure: I'm not affiliated with that site in any way shape or form.) Anyway, a buddy kept getting "market adjustments" thrown in his face when shopping for a new Mustang GT. Went on the site, and got his car delivered for $1K under MSRP when the dealer was looking for 2 grand above. I was there when he took delivery of it and they were livid. "Shoulda let my guys make a living..." "...Why didn't you let me earn your business", etc, etc. He did try and they wanted to play hard ball so they lost the sale.
I did the same thing with a Durango, Xterra, and my current 4Runner Trail. Walked right in there with the printout from the site and just told the salesman not to waste my time or his...no need to put on the childish show of going back & forth to "discuss the numbers" what a bunch of hacks. If you can get me this truck at this price - sold. If not just say so, no hard feelings. I got the truck.
This is from CarsDirect:
Pricing & Release Date
The 2017 Toyota Tacoma is on sale now and beginning to arrive at dealerships nationwide.
Official pricing starts from $25,060 with destination for the entry-level SR 4x2 Access Cab. TRD Sport models start from $31,425 for the 4x2 V6 Access Cab and range up to $36,255 for the 4x4 V6 Double Cab.
The TRD Offroad variant ranges from $32,680 for the 4x2 V6 Double Cab to $36,255 for the 4x4 V6 Double Cab. Finally, the range-topping TRD Pro will start from $41,700 for the 4x4 V6 Double Cab.
Attached is a screen grab directly from the site - pricing in my area, just built one. It'll take you a bit longer, especially of what you want isn't on the lot, but I'll wait a few weeks to save a few thousand. $50K? That's a lotta lettuce man.