Let the gouging begin...

A San Francisco Toyota dealer has a 2017 Cement color TRD pro Tacoma for a MSRP of 49376. Sale price is 49276. Can't image what they're going to price the 2017 4Runner TRD pro as. Unbelievable.

No reason to buy any 4runner here in norcal when medford has lithia. Got my 15 sr5 for $34,700. The whole deal done online. Drove up signed papers and drove home the next day. :cheers:
 
Here's the thing though: Dealers will only gouge you if you LET them. Quite a few years back I discovered a little gem called Carsdirect.com (Disclosure: I'm not affiliated with that site in any way shape or form.) Anyway, a buddy kept getting "market adjustments" thrown in his face when shopping for a new Mustang GT. Went on the site, and got his car delivered for $1K under MSRP when the dealer was looking for 2 grand above. I was there when he took delivery of it and they were livid. "Shoulda let my guys make a living..." "...Why didn't you let me earn your business", etc, etc. He did try and they wanted to play hard ball so they lost the sale.

I did the same thing with a Durango, Xterra, and my current 4Runner Trail. Walked right in there with the printout from the site and just told the salesman not to waste my time or his...no need to put on the childish show of going back & forth to "discuss the numbers" what a bunch of hacks. If you can get me this truck at this price - sold. If not just say so, no hard feelings. I got the truck.

This is from CarsDirect:

Pricing & Release Date

The 2017 Toyota Tacoma is on sale now and beginning to arrive at dealerships nationwide.
Official pricing starts from $25,060 with destination for the entry-level SR 4x2 Access Cab. TRD Sport models start from $31,425 for the 4x2 V6 Access Cab and range up to $36,255 for the 4x4 V6 Double Cab.
The TRD Offroad variant ranges from $32,680 for the 4x2 V6 Double Cab to $36,255 for the 4x4 V6 Double Cab. Finally, the range-topping TRD Pro will start from $41,700 for the 4x4 V6 Double Cab.

Attached is a screen grab directly from the site - pricing in my area, just built one. It'll take you a bit longer, especially of what you want isn't on the lot, but I'll wait a few weeks to save a few thousand. $50K? That's a lotta lettuce man.
 

Attachments

  • 2017 TRD.jpg
    2017 TRD.jpg
    63.1 KB · Views: 563
it's called charging the price that the market will bear, and the raison d'etre for the TRD Pro; maximizing margins by appealing to a buyer profile who's willing to pay more for the perception of exclusivity.

and it works—there's plenty of Pro buyers who're willing to pay. i'm not knocking Toyota or the buyer; totally fair play on both counts. but it is what it is.
 
It's not just San Francisco. Southern California will be selling TRDPros 4Runners for $50k when they come out. Especially to the Bros in Orange County who apparently have no problem paying over MSRP.
 
No reason to buy any 4runner here in norcal when medford has lithia. Got my 15 sr5 for $34,700. The whole deal done online. Drove up signed papers and drove home the next day. :cheers:

Word, I picked up mine in Reno.
 
Back in March when I got my trail.. I was shopping for a pro and Elmore Toyota in Orange county had one.. I called and they wanted 12k over msrp.. Because that is what the last one sold for.. Couldn't believe it..
 
Check and see what they have in Reno - Dolan Toyota Scion. They generally have a large inventory and will deal.

Only about a 300 mile drive from SF.
 
No reason to buy any 4runner here in norcal when medford has lithia. Got my 15 sr5 for $34,700. The whole deal done online. Drove up signed papers and drove home the next day. :cheers:

Also, no sales tax in Oregon. Do they nab you for that when you try to register it in CA? I think I saved about $2200 in sales tax if I recall correctly.
 
Also, no sales tax in Oregon. Do they nab you for that when you try to register it in CA? I think I saved about $2200 in sales tax if I recall correctly.

Yes. Had to pay sales tax and get it smogged. California sucks in that regard.
 

Members online

No members online now.

Forum statistics

Threads
278,310
Messages
3,554,078
Members
248,016
Latest member
Advally Service

Trending content

Back
Top