Like I said, it depends what you want and what you are willing to pay. The ICON Stage 4 is an incredible kit for somebody who wants great offroad performance. If you don't need that, it isn't worth the money. I chose the OW Radflo kit because it was cheaper than the ICON but offered (in my opinion) similar performance. You will find people who will agree or disagree with everything that is said on this subject, so the choice comes down to you doing the research and choosing something within your price range. Somebody who chooses to use King coilover reservoir shocks will spend way more than everybody else, but they will get incredible performance--is it worth it? Only you can answer that.
Cheers,
Greg