1engineer
Moderator
A good rule of thumb overall is 10% off MSRP BEFORE TTL.
That may be true with domestics these days but there is not 10% mark up on Toyotas. There are dealers out there that will give away the house and make stupids deals like that. You might get close on the most expensive 4Runner available but no way on an SR5.
Key word there is "overall" - not SR5, not LE, not 4Runner, not Toyota, etc. General buying guide overall.