Forward = toward the front of the vehicle.
Aft = toward the rear of the vehicle.
By applying FIPG to the timing cover, forward of the o-ring, you reduce risk of the FIPG being dragged into the oil pump pickup tube while you're sliding the timing cover into place, possibly lodging in the oil pump pressure relief valve.
I wrote up in my notes that I tilted the cover into place...started by sliding the base of the cover onto the oil pump crank drive gear with the top slightly tilted away from the engine, holding it off the oil pan until it was on the crank drive gear. Then I tilted the cover onto the engine while lowering it onto the oil pan. I practiced this quite a few times without the o-rings and FIPG until I got it down smoothly.
I also applied a light film of motor oil to the pickup o-ring so it would slide that last little bit into place while I was tilting the timing cover into place. The o-ring was glued into the groove with Permatex aviation sealant (like liquid carmel sauce texture) and fully cured, it wasn't going to come out of place without a major fight.
edit: all the timing cover bolts were installed loosely, and I torqued the four lower bolts to the oil pan first to ensure compression of the pickup o-ring. Then I torqued the front bolts in 3 torque steps from the center outward in a figure-8 outward e.g. 8 Nm, then 16 Nm, then final torque of 24 Nm (going from memory here but you get the idea...nice linear tightening).