You couldn't be more right about that, I notice that all of the inferior automakers make their commercial about bashing other automakers.
Mercedes-Benz and Toyota, both of them, do not do this. I am sure there's plenty others like VW, etc.
I was watching TV one day and I was shocked when I saw a commercial comparing a Lexus ES or GS to a POS Buick LaCrosse. I thought Lexus stooped down low, I was disappointed in Toyota. I counted my eggs before they hatched, it was the LaCrosse commercial... lol.
Man, and if every single domestic truck commercial doesn't bash on each other+Toyota, their marketing campaign wouldn't exist.
Ford's Edge, the same shit, "It rides better than my Mercedes" which they mentioned multiple times in the ad. The guy probably has a 1984 300SD or a 98 C220. I'd LAUGH if Ford ever tried to battle Mercedes-Benz on comfort, absolutely break down and cry on the floor laughing like a little kid.
Also can't stand commercials that bash every other automaker at once, I remember seeing a commercial for a shitty FWD SUV, I think Suzuki's XL-7 or something... they were driving on a flat dirt road (uhh... offroading?) with tons of other cars. A BMW X5 (I agree, POS) stopped in front of some mud (barely any) and they commercial claimed it was too scared to get dirty, also pictured an Excursion stopping saying it was too big. They wouldn't dare try putting a 4Runner in the mix, I'd laugh if they did. BTW, the SUV that was being marketed stayed on this flat path of dirt...
Toyota marketing for the 4Runner has always been rugged, I love the commercials for the 3rd gen where the bumper scoops up some real dirt.
General Motors... HA! Who wants nothing but plastic and poor engineering?
Clearly none of us, we all have 4Runners