Hey guys. I thought this would be a good chance to get everyone's input on Toyota's recent recalls. I am a public relations major, so I am studying this as a case problem for school. For starters, the Media has blown this into big deal, when in reality most recalls don't receive this much coverage for this long. However, it was just a matter of time before a huge recall hit the mighty T. Personally, i believe that they grew too fast, too quick. Quality did take a hit. Toyota has done many things right (Stop Production, work 24/7, take out ads in major newspapers, and is cooperating with the NTSA; however they have done some things poorly. This is becoming a nightmare for Toyota, which will cost billions over the coming years. Today the Prius was recalled. Historic history is being made for Toyota, and the current trend isn't looking good. Let's hope that the NTSA doesn't find anything with the electronics. Please tell me what you guys think. Besides open communication with customers, what should Toyota do to win back customers and tighten up on quality?