Trail Edition is now officially the TRD Off Road

LawnDart

Senior Member
Straight from FJ summit the trail is now called the TRD Off Road and includes a different pillar badge and embroidered head rests.

That's about it. Even the Toyota guys didn't seem thrilled by marketings' decision.
 
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Lame.

"Trail" is a cooler name in my opinion.

Also for somebody not familiar, there is likely to be confusion between a TRD Off Road and a TRD Pro.

I get that this offers consistency with the Tacoma line....doesn't make it any less lame.
 
This photo posted here best describes the new additions.

BC8896F4-923B-4523-AFC1-17FE3110D166.jpeg~original
 
I wish they would do away with that silver trim on the bumper, that's the entire reason why I went for the sr5 over the trail


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I get why they are doing it (marketing) but it just looks tacky and "trail" sounds better. (IMO) Glad I got mine before they changed it don't have to worry about removing all those badges :)
 
Well, they had to change SOMETHING, eh?
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... and, I still think the '10-'13 TE is the best looking 5th Gen evah.
 
Seems it would've made more sense to make a TRD Pro Premium of sorts, with a less clunky name. Keep the fancy suspension, but allow things like leather, 3rd row, sunroof and premium audio.
 
Instead of removing the lower piece and having it painted differently you went with the SR5? That seems...I dunno, drastic? :)

I wish they would do away with that silver trim on the bumper, that's the entire reason why I went for the sr5 over the trail


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Marketing can't even get a pic with the letters lined up correctly? TRD (perfectly horizontal) and Off Road angled downward towards rear. I am a nut about clean even lines, that hurts my eyes.

Yeah, wow, that is really, really fugly. I wonder if there will be a "TRD Off Road Premium" logo?

Sure hope this silliness doesn't carry to the 6th Gen.
 
When will we know about color options? This news has me on the fence. I'll either jump into a 2016 TEP or a 2017 Crookedly badged TRD Offroad with custom floormats.

Yeah, wow, that is really, really fugly. I wonder if there will be a "TRD Off Road Premium" logo?

Sure hope this silliness doesn't carry to the 6th Gen.
 
Probably good for marketing. People will go gaga over it because it's easier to get than a TRD Pro while still having that aggressive TRD badge somewhere. With the way that 4Runner sales are going(didn't even imagine a BOF would sell this well in 2016), this is probably another good idea on their part.
 
To me this is not any more or less confusing than before. What I will watch is how many I can find on the lot when I go see them. I can find SR5 and Limited models all day long. Trail Edition Premium models are harder to get here in Austin.
 

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