hearno
Senior Member
Sounds racist to me....
1engineer prefers to talk about hoobly gook rather than sales figures...so I'll do it
- Thread starter Ryan1975
- Start date
Sounds racist to me....
1engineer
Moderator
latlh poH vIghaj vIneH. mI' update jIH jIHbe'mo' Hoch 'oH 'e' vIlIj.
jrandom
New member
I think that has a lot more to do with consumer confidence than putting on new fascia. Just sayin'
I don't think so. The 4Runner is way outpacing the rest of the car market. If the increased sales only matched or slightly increased over the rest of the truck/SUV market, I'd agree.
jrandom
New member
Maybe so, numbers don't lie.
Calendar year United States
2000 - 111,797
2001 - 90,250
2002 - 77,026
2003 - 109,308
2004 - 114,212
2005 - 103,830
2006 - 103,086
2007 - 87,718
2008 - 47,878
2009 - 19,675
2010 - 46,531
2011 - 44,316
2012 - 48,755
2013 - 51,625
source: Toyota 4Runner - Wikipedia, the free encyclopedia
I think it is ridiculous to not consider it as a major factor. You can see it in the sales figures from 2008-2013 they where depressed significantly. 2006 sold over 100k units! and less than 20k in 2009.
Imagine all of the people that wanted to purchase during the recessed economy, since 2008, 6 years ago, that didn't for one reason or another, mostly confidence in their employers not laying their asses off, are dieing to purchase a new ride.
AND yes the high ratings *sic* that Jeep GC has been getting the last few years bolsters the numbers as well, which is also consumer confidence, on a smaller more localized scale (ie Jeep).
Just sayin' in flubble bubble nubble wubble dubby stubby
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KidVermicious
New member
I plugged this into Google Translate and it said stop talking with your mouth full.
philsey
New member
Fixed.
1engineer
Moderator
Google can't translate Klingon...
NoLaKrewe
New member
It's not so much the refresh IMO, although I think the new 4 runner looks badass. The FJ getting taken off the American market is a HUGE plus for the new Toyota 4 runner. Infact, if you go to the FJC forums you can see half the forum making the progression to the new 4 runner, day after day. I've also started to notice this trend at 4x4 events. It used to just be the 2nd and 3rd gens out there all the time, now im seeing the new 4 runners all over the trails more recently.
Antman
Elite Member
Bilbo
New member
T4R sales are up, but the real action is with the RAV4
I’m sure the U.S. Toyota 4Runner folks are happy that sales are up, with 49,612 T4Rs through August 2014 (up 45.7% from 2013 through August). But the RAV4 puts up huge numbers. Sales through August 2014 are 179,345 RAV4s (up 24.3%).
I wonder if Toyota is disappointed that the redesigned Highlander is only up by 10.8% (94,984 units) in 2014. Those muppets have not worked their magic. (Source: August 2014 Sales Chart | Corporate)
By comparison, Jeep has sold 123,456 Grand Cherokees (up 8.5%), 113,494 Cherokees, and 120,113 Wranglers (up 11.3%) through August 2014. The Ford Explorer has also sold 120,113 units through August 2014, up by 11.3%. (Source: goodcarbadcar.net) ((And yes, 123,456 was the real number found in the table!))
I think there are are multiple reasons for sales increases this year. In part, people at all levels of income are a bit more optimistic about the economy. Financing has become a bit easier. And I think the "value" shoppers are finally re-entering the market.
[MENTION=66316]1engineer[/MENTION]: I always took you for a Vulcan kind of guy, not a Klingon.
I’m sure the U.S. Toyota 4Runner folks are happy that sales are up, with 49,612 T4Rs through August 2014 (up 45.7% from 2013 through August). But the RAV4 puts up huge numbers. Sales through August 2014 are 179,345 RAV4s (up 24.3%).
I wonder if Toyota is disappointed that the redesigned Highlander is only up by 10.8% (94,984 units) in 2014. Those muppets have not worked their magic. (Source: August 2014 Sales Chart | Corporate)
By comparison, Jeep has sold 123,456 Grand Cherokees (up 8.5%), 113,494 Cherokees, and 120,113 Wranglers (up 11.3%) through August 2014. The Ford Explorer has also sold 120,113 units through August 2014, up by 11.3%. (Source: goodcarbadcar.net) ((And yes, 123,456 was the real number found in the table!))
I think there are are multiple reasons for sales increases this year. In part, people at all levels of income are a bit more optimistic about the economy. Financing has become a bit easier. And I think the "value" shoppers are finally re-entering the market.
[MENTION=66316]1engineer[/MENTION]: I always took you for a Vulcan kind of guy, not a Klingon.
jrandom
New member
At the very least Romulan
FrontRange4Runner
New member
The numbers on the '14 are impressive. I wonder how much this has to do with the interior update? Then again, Toyota also started advertising much more heavily with the whole "keep it wild" thing. These numbers + the advertising make me think that Toyota may actually be "committed to BOF' as they have stated in the past. Keep it up!
1engineer
Moderator
1engineer
Moderator
I'm sure [MENTION=48413]Quentin[/MENTION] meant the 4Runner was leading in PERCENTAGE of year over year sales growth. As far as I know not many vehicles are doing 46% better than they did last year.Sure, 10% or so can be attributed to consumer confidence but 46% would definitely be an anomaly if that were the only reason considered. 46% growth could only mean buyers, for some reason, really want the vehicle compared to last year. In reality there are two specific reasons: 1) Price change and 2) Features and visuals change. We all know the price didn't drop so why else would that many people want the 4Runner this year? I tend to agree with the refresh being the main culprit here.
It's a fallacy [MENTION=101428]Bilbo[/MENTION] to only look at total units sold. Every vehicle has a "break even" number that has to be sold. Selling more than that just adds to the bottom line. In addition to that you have CAFE targets that have to be met. For example: Why is the JGC offered with that gimmicky transmission? Because the JGC is such a huge part of their portfolio that if they didn't get that extra one mpg they would be paying boocoo penalties to the government. For Toyota, vehicles like the Prius offset the Tundras and the 4Runners. Chrysler has no answer and neither does Ford in regards to offsetting the F150. They sell so many of those things nothing can offset them as far as CAFE numbers so they have to use "eco-boost" and lighter materials to keep them from paying all their profit back in penalties. And the funny thing is their marketing department is so brilliant they are touting things like aluminum and direct injected turbos and being better than what they had before! General question for the forum: For pure power performance, what would be better - A little turbo charged engine or a big V8? How about strength? A piece of aluminum or a piece of steel? Easy right? Well, not according to their marketing department lol. Caveat emptor and don't get sucked in by the hype.
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I was basically comparing it to the 5th gen T4R sales. We've been pretty solid at 40k to 50k for the whole generation.
The FJ situation could have something to do with it, but you can still find new FJs pretty easily on the lot. There were at least 3 when I took delivery of my FR-S 2 weeks ago. I think that will be more of a factor over the next year that this past year... unless people don't really want to buy a car that is getting killed off. That is basically the company saying "no business case" and that certainly wouldn't drive people to drop $30k on a new truck. Anti-halo if you will.
The FJ situation could have something to do with it, but you can still find new FJs pretty easily on the lot. There were at least 3 when I took delivery of my FR-S 2 weeks ago. I think that will be more of a factor over the next year that this past year... unless people don't really want to buy a car that is getting killed off. That is basically the company saying "no business case" and that certainly wouldn't drive people to drop $30k on a new truck. Anti-halo if you will.
NoLaKrewe
New member
Gotcha. I was just noticing on the FJ forums people asking if it's a wise decision to buy a last model year vehicle. I was just figuring if they're on the forums asking, I wonder how many people thought that and just wrote it off without going online and doing the research. From a logical stand point it was wise for Toyota to cut sales on the FJ as it will drive up more 4Runner sales.
Bilbo
New member
Did I say that units sold is the only metric we can use to understand the ’14 market? If so, that would be silly. I provided all those sales statistics just to put the market into some context. The fact that the T4R is up 46% in ’14 is impressive, but so is the the RAV4 increase. And don’t forget that “successful” percentage point sales increases are inversely correlated to market share. Heck, the Lexus GX increased by 127%, but no one is dancing a jig.
As far as “break even” points and CAFE standards, I’m sure you’re not trying to suggest that Toyota gives away their RAV4s at cost so they can make a profit on their T4Rs.
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