Anyone care about the new Bronco?

I believe that the best thing that will come out of this will be competition for Jeep. The new Grenadier will have an impact too. It'll be interesting to see how it all unfolds.
 
35" tires. Front and rear lockers, sway bar disconnect, removable doors and roof. 11.8" ground clearance. 310 hp 400 ft lbs. 7 speed manual. 94.75x1 crawl ratio. Also automatic 10 speed. Winch ready steel front bumper. Beadlock wheels. Mirrors stay on vehicle without doors.
 
Awesome if Reliable

35" tires. Front and rear lockers, sway bar disconnect, removable doors and roof. 11.8" ground clearance. 310 hp 400 ft lbs. 7 speed manual. 94.75x1 crawl ratio. Also automatic 10 speed. Winch ready steel front bumper. Beadlock wheels. Mirrors stay on vehicle without doors.

I think Ford is nailing it with the Bronco.
Features, Aftermarket Equipment, Swag, maps/club/etc.
Great job.

If they can just nail the reliability.
Jeeps are already pretty cool... but I have no faith in them as a daily driver.
Can Ford do better?
 
I think it looks pretty sweet.. and very capable on paper. My wife gave me permission to buy a 1st gen Bronco someday. Emphasis on "someday"
 
It looks like a shortened raptor with more "stuff". I bet the decked out Full Monty version will be at least $75K. Then add in dealer markup and stuff it will top $80K-$100K depending on the zipcode. It just takes one Kardashian to drive one.

Personally, I like it and think it's a good idea and it will compete against the Wrangler well. However, when it comes down to banging it on rocks, the Wrangler is the only one with a solid axle and short wheel base. On the other hand it will probably go over anything that I'm willing to drive over. One last thing is that wranglers drive horrible! I've only driven a few but they all felt like it was going to swap ends on me.

When comparing to a T4R or Taco it seems's a bit chubby, but better equipped. Mileage and power are better but doesn't have Toyota reliability. . . which is sinking fast because of the electronics. From what I see these days most Toyota's are going Overlanding (fancy word for car camping).

In the end it seems somewhere between off roading, overlander, and desert racer. It might end up with and identity crisis.
 
It's definitely interesting. I'll be keeping my eye on the Bronco brand over the next few years. That 10 speed automatic might be a concern, though. The 5th gen's 5 speed may be kind of low, but it's less complicated and probably more bulletproof because of that. If they offer other automatic options, I'd be less worried.
 
I just bought a TRD Off-road immediately before the Bronco release if that tells you what I think of the viability of the Bronco as an alternative to the 4R. I owned a 1991 full size Bronco but that was a TRUCK and it was made for a very different market than the new Bronco. The new Bronco will be made to compete with the Wrangler and as such, it will be designed for weekend trips to Costco for buyers that want to be able to remove their roof and accessorize their vehicle for social media posts. I’ll take my 4R and the reliability it affords.
You're fooling yourself if you don't think that's what the majority of 5th Gen 4runner owner's do. 4runner has been majority soccer mom driven for a long time. Doesn't mean they're not capable and don't get modded heavily by those of us that are into that, but the majority are still just used for light off-roading, overlanding, and car camping on the occasional weekend. The new Bronco will be exactly that vehicle for a lot of people, but with more features available from the factory, cool retro design, flashy colors, and removable doors and roof. I think it's going to make a decent sized impact on Toyota's sales if the 6th Gen doesn't show some innovation.

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I'm not exactly sure what a 6th Gen 4R could bring to the table to compete with that. I do know that Toyota is too conservative to go as far as Ford has with the Bronco. Toyota's will have to rely on reliability to move 4R's at this point.
 
My $0.02 on the Bronco from someone who uses their 4runner for a family of 5 for road trips, camping, and offroading.

I looked at a 4 door rubicon against my 4runner when I bought in 2019.

Reasons I voted down the Rubicon.
- It was $10-$15K more that the 4runner TRD ORP depending on exactly what I added to the jeep such as better bumpers and such. Even without those extras I could not get it within $10K for a Rubi with Nav and leather comparable to the premium package. Granted, the jeep would have had a front locker and sway bar disconnects but to me this additional capability wasn't needed and I'd rather have $10K in my pocket.
From everything I've read the Bronco will be priced similar to the JL and will go even higher when you get into the 35" tires and all the add-ons they offer. I can't see paying $60K for a trial vehicle. For that money I'll keep my $40K 4runner and build a 1st gen 4runner or a Jeep TJ as a trail rig.

- Removable top vehicles are noisy. Obviously an open top has its advantages but for the long distance hauler and family vehicle I leaned more to having a quiet vehicle. Even with the updates to the JL and a hard top with extra sound deadening it was no where near as quiet (especially on the highway) as a 4runner.

Ford has good NVH in their vehicles but it still won't be as quiet as the 4runner

- The 4 door JL is longer in wheelbase than the 4runner. I really want a 2 door but it only seats 4 people. The 2 door is great offroad and is a good bit cheaper (still more than a 4runner though) If they made them like the old LJ with a 3 person back seat it would be perfect.
The Bronco 2 door is roomy as far as cargo but still doesn't seat 5. The 4 door is shorter than the JL but If I'm going to give up on road comfort of the 4runner I'd really want to go all the way to a shorter 2 door and the 4 seat problem kills the deal

- The Jeep doesn't handle as good. The solid axle up front is great for offroad but the tradeoff in handling wasn't worth it, especially having dealt with death wobble on previous jeeps.
The Bronco solves the handling debate with IFS but its yet to be seen how robust it is with a locker and 35s, time will tell. I'm sure its built well and this is definitely a plus of the Bronco over the JL IMO when you need a dual purpose trail and highway vehicle.

- Jeep had no more real power than the 4runner and the 3.6 has had issues. The jeep doesn't have the dead pedal feel of the Toyotas but in the end its not any faster or better on fuel. Toyota reliability for the 4.0 is legendary and the jeep has issues.
I am a fan of Ford, they have come a long way with their powertrains. Their Ecoboost motors are great on paper but they have not addressed the oil and carbon buildup for their direct injection Ecoboost motors. Ford has added port injection to the 3.5 ecoboost to solve this issue but they have not added to the 2.3 4cyl in the ranger nor the 2.7 V6 in the F150 so I assume they haven't added it for 2021 in the Bronco (At least that I have read) Hopefully they do address this, if not its a deal breaker for me. This issue will be made worse for an offroad rig that idles and is run at low rpms and I couldn't see owning one because of this because it will lead to issues.


~Edit, forgot towing~

- JL tops out at 3,500lbs for the 4 door, 2 door is only 1,500. I'm sure this is not from the lack of power but more from a safe handling perspective. This is too low to comfortable tow a small family trailer. The 5,000 lb capacity of the 4runner isn't huge but I can easily town a small family trailer and have leftover capacity for gear.
I'm happy to see Ford says the 2 dr can tow 3500 but I don't understand why hey limit the 4 door to the same. I'm sure it CAN safely haul more but I'm sure they only cared about meeting the Jeeps numbers. Disappointing

So in summary, if I wanted a pure trail rig and didn't mind it only seating 4 and costing a bit more than the 4runner I'd probably get the new Bronco and option it with lockers, the manual :reddance:, and 35s before I'd get a JL Rubi. For me, for my use, the 4Runner does daily life better than the JL and the Bronco, is better on long road trips, and I have a lot of money left in my pocket. I think a lot of people are drawn in by things like front lockers, swaybar discos, big tires, etc. I think few people have wheeled their 4runner hard, in stock form. The 4runner is very capable. I can keep up with Rubicons on the trail and rarely even need to use the rear locker. My only limiting factor so far on the trails has been scratches and body damage. The JKs and JLs who didn't care about body damage went more places than me. The JKs and JLs who were more careful about getting damaged limited out where my stock 4runner limited out. I look forward to seeing how the Bronco's do, the preorders for the 1st Edition are already sold out. They have addressed a lot of the downsides of the JL and for many it will be a much better option than the Jeep. We'll see how it does with 1st year problems and if they address things like the lack of port injection.
 
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35" tires. Front and rear lockers, sway bar disconnect, removable doors and roof. 11.8" ground clearance. 310 hp 400 ft lbs. 7 speed manual. 94.75x1 crawl ratio. Also automatic 10 speed. Winch ready steel front bumper. Beadlock wheels. Mirrors stay on vehicle without doors.

They definitely have outdone Jeep in everything. The only plus to the JL is the solid front axle which 99.9% of owners wouldn't notice the difference because they won't wheel their $60K JL or Bronco hard enough to justify it LOL.
 
Very curious on why you think turbos are a maintenance nightmare? Besides it being a FORD.

Turbos + direct injection lead to intake fouling. See my post above. Ford has addressed it on the 3.5 ecoboost but has not addressed it in the 2.3 or 2.7 they offer in the Bronco.
 
I’ll second the ten used 4Runners Over a new ford, EVERYDAY haha.
Wish I had a 4cyl 5 spd 4wd model with good gearing
My 3.4s kinda a hog.
 
Very nice, my wife will be trading her Wrangler JK for one of these. I think it’s a better idea to wait it out a year or two so they can work out the bugs.
 
Toyota actually consulted the same design group that did the bronco. Everything on the Bronco was likely suggested to Toyota for the FJ Cruiser and the answer from Toyota corporate was "no" "no" "no" and we ended up with the FJ Cruiser. Very sad that this is what the FJ could have been.

I don't think the 4Runner really competes directly with the wrangler or bronco. It does for a few of us. But IMO there's no reason that a Bronco clone couldn't be side by side in the Toyota lineup with the 4Runner. They're enough different that they'd both have a big audience. I hope at a minimum Toyota is finally forced to make major upgrades to the engine/transmission. That's by far my biggest issue. I just did 1200 miles with my travel trailer last week through Utah/Idaho/Wyoming/Montana. I got home ready to trade for something with more/better power.

And the worst thing is that Toyota has everything in the parts bin to make absolutely fantastic vehicles for us. Much of which is nearly a plug and play swap in. And they just won't do it. The small v8? The turbo 4? The turbo 6? the decades old 8 and 10 speeds? Nope. None of that gets put into the 4Runner - or the Tacoma. The tacoma is the most disappointing. My parents have a 2019 TRD OR Taco. It gets terrible mpg. 16 -17 on the highway. Is gutless wonder with the transmission tuning. It's fine for what they do with it, and so far very reliable and such. But the powertrain is not good at all. I don't why they took a great setup from the Lexus IS/RX (I've had both) and made it so bad for the Tacoma. If you didn't know better you'd think they were just planning to run out the end of the model and discontinue it give how little effort was put into making it efficient or powerful.
 
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Toyota actually consulted the same design group that did the bronco. Everything on the Bronco was likely suggested to Toyota for the FJ Cruiser and the answer from Toyota corporate was "no" "no" "no" and we ended up with the FJ Cruiser. Very sad that this is what the FJ could have been.

I don't think the 4Runner really competes directly with the wrangler or bronco. It does for a few of us. But IMO there's no reason that a Bronco clone couldn't be side by side in the Toyota lineup with the 4Runner. They're enough different that they'd both have a big audience. I hope at a minimum Toyota is finally forced to make major upgrades to the engine/transmission. That's by far my biggest issue. I just did 1200 miles with my travel trailer last week through Utah/Idaho/Wyoming/Montana. I got home ready to trade for something with more/better power.

And the worst thing is that Toyota has everything in the parts bin to make absolutely fantastic vehicles for us. Much of which is nearly a plug and play swap in. And they just won't do it. The small v8? The turbo 4? The turbo 6? the decades old 8 and 10 speeds? Nope. None of that gets put into the 4Runner - or the Tacoma. The tacoma is the most disappointing. My parents have a 2019 TRD OR Taco. It gets terrible mpg. 16 -17 on the highway. Is gutless wonder with the transmission tuning. It's fine for what they do with it, and so far very reliable and such. But the powertrain is not good at all. I don't why they took a great setup from the Lexus IS/RX (I've had both) and made it so bad for the Tacoma. If you didn't know better you'd think they were just planning to run out the end of the model and discontinue it give how little effort was put into making it efficient or powerful.
I agree with what you're saying. The 4Runner is a great vehicle as it sits, and I see ten times more examples on this forum of people going from Jeep to 4Runner than in the other direction.

Right now, I think Toyota has a small problem with model recognition with the 4R, as huge as Toyota is. Here's what I mean: say "Ford Bronco", and virtually everyone knows what you're talking about. Even if they're thinking about a 1970s/80s vehicle, the name recognition is instant - they know it's a big-ish SUV kinda thing. That's due to many things, including OJ, but partly because maybe a billion were sold over the decades. Marketing today could be as simple as, "See the new Bronco at your local Ford dealer today!" They almost don't need to add anything to that. Meanwhile, I still find myself having to explain to the occasional person what exactly my 4Runner is if they're not looking at it.

So what happens is, when the Bronco finally becomes available, everyone will have an idea what it is before they see it. They'll want to mosey down to the Ford dealership, specifically to check out a new Bronco. If a companion to the 4Runner is launched, even if it's more capable and as bad-ass as everyone wants, it now needs to be named and marketed. Nobody is going to mosey to the Toyota dealership to check out the, uh, Toyota Percheron? (big, strong horse). Not an insurmountable problem, but an expensive one from a marketing standpoint.

We all on this forum need absolutely no marketing from Toyota to tell us what's going on with new models, etc. We're pretty savvy. But the general public, to whom Toyota must sell in order to succeed, needs a lot of it to understand. Toyota will probably need to eventually show the NEW 4Runner besting the Bronco in a number of ways, just to make people aware that the 4Runner is a direct competitor. Like most 4R owners, most new Bronco owners won't care one whit about the technical marvels residing under the floorboard, or that it's B-O-F, or how many speeds the tranny has, or electronic locking this and that, etc., etc. Only a small percentage, like this forum, will care about the tech. But call it a Bronco, and oh, brother, bring me one - I don't care what it has!

My point is that Ford will probably recoup their investments in the new Bronco more quickly because the name will sell itself. Toyota launching a companion to the 4Runner will have a much more difficult time getting the awareness out there.
 

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