It seems as though the full-size pick-up has become new full-size SUV, especially in Canada. Proportionally to the US it seems more pick-ups are sold here. Extreme example: the Ram sold 290k units in the states for 2012, almost 70k were sold in Canada. The US has roughly 10x the population Canada. Same seems to hold true for the Tundra, F-series, Chev/Gm etc just not to the same degree as the Ram. The Ram has become really popular.
Anyway, just an interesting observation as I wonder how many truck buyers were former SUV buyers. I also find it interesting as Amercians have always seemed buy more SUV's than Canadians due to cheaper gas but we buy more pick-ups. Generally speaking, Canadians seemed to buy mid-size SUV's at the rate Americans bought full-size, and Canadians bought small/compact SUV/CUV's at the rate Americans bought mid-size. We seemed to be one level (so to speak) lower. When I drove down to DC/NOVA in August, it definitely seemed like there are more smaller cars/CUV's on the road in the states. I remember going stateside (even just a few years ago) and all it used to be was SUV's galore. You really noticed it. Not so much anymore.