Test fit letters to see how the orientation affects the alignment holes (the "O" letters are different).
I used a pencil to mark the bottom of the letters to find a happy median. The letters have some play with the alignment so if they need to move a little up or down is ok.
Masking take to keep line.
I peeled off half the adhesive to start the application. Once I felt the orientation and alignment was good, I peeled the rest off and firmly pressed into place
The stock adhesive foam sucks. Its too loose and gives the letters too much play and rise, but mine has held ok for the past week or so.
on a side note... Attaching the bar is difficult. The shape of the overlay is not 100% true and I rushed to install mine. I have huge gaps at the ends and it doesn't sit as flush as i would like it to. It good from far, but far from good. Just haven't had the time to remove and reapply yet.