I'm a Ford service advisor with 4 years experience and I have to say I am completely stoked for this! It's honestly even better than I hoped- and I'm no Ford fanboy the launch of the 20 Explorer and Escape have been completely bungled and the vehicles are having all kinds of issues. That said, the Bronco is going to be based on the Ranger platform with has been available globally for like 11 years and hasn't had any major issues. The 2.3 turbo is a badass engine with very few issues. They get flogged in the Mustang and the Focus RS and I rarely see problems, just a few head gaskets on the RS but they have 350 hp and run track days. The 10 speed is a solid transmission that can more than handle the 2.3 or 2.7.. it shifts poorly at times but it's rare to see one have a mechanical failure.
To me it looks the Ford is going after the Wrangler and 4Runner and looking to beat both. The base Bronco is going to be roughly as capable as our 3rd gens off road, probably slightly more so with modern traction control. They'll also have 270hp 310 tq and get 25 mpg. That's for 30K. You can add 35s, 4.70 gears, and front and rear lockers to any trim level, which should get you out the door around 35k with a vehicle that will rival any built 3rd gen with a 5 year 60k powertrain warranty.
Sure you can get every gadget and upgrade possible and manage to spend 60k on it, but you can also do that with a Jeep or 4Runner. This thing is going to keep up with jeeps in the rocks and be better everywhere else. It'll cost less than a comparable 4Runner and be better in literally every way other than reliability (yes, I know that's a big deal and the reason the 4Runner/Landcruiser is still the king if you're serious about going to the middle of nowhere.
The only things I'm a bit leery about are the 7 speed manual (Ford hasn't been able to design anything new particularly well recently), issues with water leaks (boo) on the removable doors and top (yay!), and the overall durability of the electronics and interior when exposed to the environment with doors/roof off. My ideal one would be a "Big Bend" Edition starting at $36,050 with marine grade seats and washout interior add the 35s, lockers and 4.70 gearing and as few options as possible.