I bought my '99 4Runner in 2010 for about $9k if I remember. I felt like I was paying a premium. I had very specific requirements. I wanted under 150k miles, manual transmission, SR5 and grey interior. Took quite a few months to track down one and a guy here had one for sale. Fly and drive situation.
Anyway, I sort of figured owning and driving this thing was only going to be money losing endeavor. I'd dump funds into repair, maintenance, upgrades and enjoy it for the time I had it. The other day I went on Craigslist, Autotrader, Autotempest just to see if I could find another manual transmission 4Runner in decent condition. Nope, maybe only a few in the country. I even saw dealerships trying to sell clean, unmodified manual trans 4Runners for mid-20's with mileage in the 250k mark.
A guy stopped by my house a few weeks ago and asked if he could buy my 4Runner. Not the first time this has happened. I threw out a number I thought would be ridiculous just to get him off my back. I said, "$15k". He scurried away. $15k sounds like a good deal in retrospect. If he comes by again I'm going to say $30k. I always thought it would have been ridic spending $5k on a paint job. But if I could sell mine for $30k? I mean, now I can justify it to the wife, right? It's not just a dilapidated POS sitting in the driveway. It has panache, cultural relevance. Or something like that.
So, yeah. Now I see why people would frame swap rare colors and put money into decent restorations.