T4R2014
Elite Member
While there have been issues with Tacoma, but how do you explain the insane resale value of Tacomas on the USED market side??
Brand loyalty. Everyone seems to know some guy's uncle's dad that drove his 1987 Pickup to 400,000 miles on no oil changes, so they've heard they're pretty tough. Jeeps are pretty crap too but they sell based on brand loyalty and good marketing. Obviously I'm no marketing analyst, but these trucks are stupid money. An overseas Hilux (now built in Thailand) at least has a boxed frame.