Agreed, unfortunately this is what the market is moving towards.
Anyway, I don't know how much Toyota's plans are, but I paid only $80/yr for just the Remote portion of the subscription services through Lexus Enform.
That works out to be cheaper than both traditional OEM and most aftermarket options over the course of the average ownership cycle.
The app worked great too. I used it literally everyday in both winter and summer. Several times I'd left my car unlocked and it sent me a notification to remind me.
There was even one time I had flown across the country and a family member needed something out of my car but didn't have access to my key. I just pulled up the app and took care of it.
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